Telling Stories: 3 Ways Advertisers Can Bring Art Back to Ads

Posted by Alison Krumm on March 10, 2016 at 10:27 AM

Movies, TV series, books and theatre all have one thing in common: They tell stories. Whether abstract or direct, and whatever genre, people engage with these mediums because of the stories they tell. Advertising is no different, although turn-around times, budget, and targeting have made it difficult to put effort into exceptional story-telling

We look at the three ways in which advertisers can put story-telling to good use

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Trend Alert: Consumer Experience in Action

Posted by Alison Krumm on January 27, 2016 at 8:48 AM
In our Holiday Marketing Tips series, we discussed the benefits of giving your consumers truly helpful information, services, and ideas. We also emphasised the importance of an ongoing loyalty drive, to maintain your customer engagement throughout the year. 
 
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Be Kind to Customers: Christmas at Aunt Edna’s

Posted by Alison Krumm and Gary Whitaker on December 21, 2015 at 10:00 AM

Last Christmas, consumers gave you their hearts. And money. The very next day, you gave them away. You know the rest. This year, instead of turning this holiday into a Wham! hit, try to use your marketing powers to be that 'someone special' for your customers.

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Connecting with Consumers this Holiday: 7 Tips

Posted by Alison Krumm and Gary Whitaker on December 16, 2015 at 9:30 AM

Ah, Christmas: The season of giving and the most wonderful time of the year. For brands, it’s the season of advertising, promotion, specials, and more advertising.  

We know you need to draw in customers, and that the competition around this time of year is stiff – so stiff, in fact, that there seems to be very little wiggle-room to get your message out there.

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The Festive Marketing Maze: What Shopping Can Teach You

Posted by Alison Krumm and Gary Whitaker on December 14, 2015 at 9:46 AM

We know you’ve probably tried to go shopping for Christmas by now, and, if you’re lucky, you’ve succeeded – despite the rush, crush, crowds, queues and broken air-conditioners in almost every mall in South Africa.

We also know you’re going to push through it – and so are your customers. Their experiences will be almost identical to yours (possibly less cynical, depending on what your year’s been like).

Knowing how exhausting it is, how can you keep your consumers’ attention when all they really want is an ice-cold drink and a headache tablet?

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