Good-bye Millennials, hello Generation Z

Posted by Maricelle Gouws on August 31, 2016 at 8:30 AM

If you’re finally clued up on Millennials, we’ve got news for you. There’s a new kid on the block: Generation Z, and they’re creating quite a stir.

Generation Z, similar to Millennials, have grown up with technology, is highly connected and uses social media to communicate. They are born after 1995- just before the start of the Millennium. According to Small Business Trends, “born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow. Thanks to social media, these teens of today are accustomed to engaging with friends all over the world, which means they are well prepared for a global business environment.”

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