But is it ART? The Anatomy of Design in Marketing

Posted by Darren Leishman on March 28, 2016 at 9:20 AM

Design is one of the key drivers for engagement in advertising, and getting it right for your target audience and buyer personas is crucial.

What we find is a huge disconnect between what works, and what people perceive great design to be. What you have to remember is that design, by definition, is art with a function.

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