Last Christmas, consumers gave you their hearts. And money. The very next day, you gave them away. You know the rest. This year, instead of turning this holiday into a Wham! hit, try to use your marketing powers to be that 'someone special' for your customers.
Ah, Christmas: The season of giving and the most wonderful time of the year. For brands, it’s the season of advertising, promotion, specials, and more advertising.
We know you need to draw in customers, and that the competition around this time of year is stiff – so stiff, in fact, that there seems to be very little wiggle-room to get your message out there.
We know you’ve probably tried to go shopping for Christmas by now, and, if you’re lucky, you’ve succeeded – despite the rush, crush, crowds, queues and broken air-conditioners in almost every mall in South Africa.
We also know you’re going to push through it – and so are your customers. Their experiences will be almost identical to yours (possibly less cynical, depending on what your year’s been like).
Knowing how exhausting it is, how can you keep your consumers’ attention when all they really want is an ice-cold drink and a headache tablet?
For most people, getting a wad of spare cash before Christmas is a cause for celebration and excitement. For marketers, the buzz isn’t that electrifying. We’re not Scrooge, so why are we so cranky at this time of year?