Brand awareness via social media platforms is of utmost importance, but everyone always wants to see results before they have a solid social media strategy in place. Unfortunately, this is not how the cookie crumbles. Developing a solid social media strategy takes time, skills, effort and need to be adapted according to your consumers’ behaviour and needs.
You’ve heard it all before - video is the future and it’s taking content marketing by storm.
Though intimidating to most marketers, videos are well worth the time and production cost and are taking up an increasingly massive portion of all online traffic. According to a Cisco study, a manufacturer of networking hardware and telecommunication systems, “consumer internet video traffic will dominate other types of traffic by 2019, taking a massive 80% share of the global market. To put that into perspective, it would take a single person 5 million years to watch the amount of video that will cross the network in a single month in 2019. That's a mind-blowing stat for the industry, but as the Internet gets bigger, the demands on infrastructure capable of delivering content to users are going to get even more urgent.”
The success of a digital campaign can only truly be determined with real measurements in place. With the amount of data available on digital platforms, how can you determine which considerations are true reflections of our efforts, and which ones tell us nothing?
Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages and disadvantages of either.
When it comes to reporting on marketing, there are key metrics that really matter, and then there are those that are just there for show.
Are you struggling to increase your website traffic in an increasingly competitive online world? Well, maybe you haven’t thought of the easy things you can do to make those numbers grow. As a marketer, it’s very important to increase traffic to a website and convert them to leads and finally close them as customers.
Inbound marketing campaigns are continually enhanced through the measurements and insights that are obtained. But, with so much to measure, where should you start?
Goals should be set based on marketing challenges and business goals, and measuring their performance. Look at these 13 key metrics that matter when evaluating and reporting on the effectiveness of an inbound marketing campaign.
The HubSpot Inbound event, Inbound15, that took place last month in Boston, USA, was nothing short of amazing. But I had my own ‘hidden agenda’ while there. I tried to chat to as many marketers as possible to ask them this one simple question: “If you could only measure three things – what would they be?”