Telling Stories: 3 Ways Advertisers Can Bring Art Back to Ads

Posted by Alison Krumm on March 10, 2016 at 10:27 AM

Movies, TV series, books and theatre all have one thing in common: They tell stories. Whether abstract or direct, and whatever genre, people engage with these mediums because of the stories they tell. Advertising is no different, although turn-around times, budget, and targeting have made it difficult to put effort into exceptional story-telling

We look at the three ways in which advertisers can put story-telling to good use

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Reviewing the marketing trends of 2015: Moving forward

Posted by Darren Leishman on January 29, 2016 at 8:57 AM

Each year, content on trends - upcoming, outgoing, ridiculous, valuable – is prolific. No matter the industry, you can find multiple trend reports about what to expect in the coming year - but not much on where those trends have taken you so far. We look at what was popular in 2015, and give you our breakdown on where those trends will go in 2016. 

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Trend Alert: Consumer Experience in Action

Posted by Alison Krumm on January 27, 2016 at 8:48 AM
In our Holiday Marketing Tips series, we discussed the benefits of giving your consumers truly helpful information, services, and ideas. We also emphasised the importance of an ongoing loyalty drive, to maintain your customer engagement throughout the year. 
 
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[Updated] The success of Pokémon Go- why gamification works

Posted by Dylan Prentis and Alison Krumm on November 17, 2015 at 3:47 PM


A lot has changed since this article was published, so it is time for an update on what is happening in and around the world of gamification.

We’ve all seen and heard about it. It’s the latest craze that is getting people off the couch and on the streets. People are wandering around trying to look for “pocket monsters” and catch, train and battle with them. The more you catch, the more power you receive to level up.

The game, if you haven’t guessed it yet, is Pokémon Go and has taken the world by storm. It’s a free, location-based, augmented reality online mobile game that uses the real world to help you inform your game experience and is played byplayers of different ages and backgrounds.

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