There was a moment in time we doubted it would take off. The marketing leap was too big, the content too specific, and the tactics too strange. But in seven months SAMTRAC, a South African health and safety eLearning training provider, ranked top in international organic Google search results in their field. Site traffic exceeded targets by 65%, customers increased and the target for leads rocketed by an astonishing 340%! All with the magic word: Inbound.
The HubSpot Inbound event, Inbound15, that took place last month in Boston, USA, was nothing short of amazing. But I had my own ‘hidden agenda’ while there. I tried to chat to as many marketers as possible to ask them this one simple question: “If you could only measure three things – what would they be?”