Penquin rockets SAMTRAC to Inbound success

Posted by Alison Leishman on March 30, 2016 at 9:41 PM


There was a moment in time we doubted it would take off. The marketing leap was too big, the content too specific, and the tactics too strange. But in seven months SAMTRAC, a South African health and safety eLearning training provider, ranked top in international organic Google search results in their field. Site traffic exceeded targets by 65%, customers increased and the target for leads rocketed by an astonishing 340%! All with the magic word: Inbound.

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INBOUND15: Top Metrics for Marketers

Posted by Gina Balarin on October 23, 2015 at 10:30 AM


Guest Post: Gina Balarin, Marketing Director – OmPrompt, UK

The HubSpot Inbound event, Inbound15, that took place last month in Boston, USA, was nothing short of amazing. But I had my own ‘hidden agenda’ while there. I tried to chat to as many marketers as possible to ask them this one simple question: “If you could only measure three things – what would they be?”

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