Penquin celebrates 16 sweet years

Posted by Penquin on September 26, 2016 at 7:00 AM

Dynamic Johannesburg advertising agency, Penquin, celebrates 16 years of success.

Sixteen years ago, around the time everyone was stressing about Y2K, a small advertising agency with a big vision sprouted in South Africa. Their mission, in co-founder and starting member Darren Leishman’s words, was to “sell more shit, to more people, more often.”

Mission accomplished: Penquin now acts as the advertising agency behind some of South Africa’s most iconic brands including Microsoft South Africa, Barloworld Logistics, Suzuki South Africa and Ster Kinekor.

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Penquin rockets SAMTRAC to Inbound success

Posted by Alison Leishman on March 30, 2016 at 9:41 PM


There was a moment in time we doubted it would take off. The marketing leap was too big, the content too specific, and the tactics too strange. But in seven months SAMTRAC, a South African health and safety eLearning training provider, ranked top in international organic Google search results in their field. Site traffic exceeded targets by 65%, customers increased and the target for leads rocketed by an astonishing 340%! All with the magic word: Inbound.

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Doodle With Penquin: 2016's Interactive Offering

Posted by Penquin on January 13, 2016 at 9:18 AM
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Penquin's 15-year milestone

Posted by Veronica Wainstein on August 1, 2015 at 2:30 PM
Dynamic Johannesburg ad agency, Penquin, celebrates a decade-and-a-half of success.
August 1 marks the 15th anniversary of Penquin, the advertising agency behind some of South Africa's most iconic brands.
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Greening Projects with Penquin, for the Community

Posted by Darren Leishman on May 1, 2015 at 3:55 PM

Penquin’s greening project meets dual needs

As part of its commitment to both environmental and social responsibility, Johannesburg advertising agency Penquin undertook a tree-planting project recently at a Gauteng centre for disabled people. 

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Suzuki Therapy Hits The Spot

Posted by Veronica Wainstein on April 1, 2015 at 3:45 PM

Penquin Advertising’s TVC successfully showcases Suzuki’s united offering

When Suzuki’s Auto, Motorcycle and Marine divisions merged into a single entity in South Africa last year, the company needed to increase consumer awareness of the unified brand.

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