In the current digital environment, the process of advertising and closing sales has become far more consumer-centric, with personalisation becoming the norm and consumer brand-evangelism the goal. But how can you make these requirements work for you?
Understanding the role of traditional media in a new marketing environment.
We are often asked if traditional media is still relevant in this day and age, where information is so readily available on digital platforms.
We say yes, because traditional media can be a great support to other mediums in an integrated strategy. However, close examination of individual brands and needs will influence how we proceed.
*There is no universal media hierarchy, ranking ‘Most Effective – Least Effective’.