Understanding media strategy, media planning and media buying
November, 14 2019
Media buyers, media planners, and media strategists are all equally valuable to marketing success. We firmly believe that it takes a strong...
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The integrated marketing mix: translating the 4 P's into the 4 C's
April, 4 2019
Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s...
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