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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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James Hodgson

Recent Posts

Understanding media strategy, media planning and media buying

Posted by James Hodgson on November 14, 2019 at 8:22 AM

Media buyers, media planners, and media strategists are all equally valuable to marketing success. We firmly believe that it takes a strong framework and a good strategy to make an organisation’s marketing amazing. This is only possible with a strong team of experienced and skilled people.

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Topics: Strategy, Media

The integrated marketing mix: translating the 4 P's into the 4 C's

Posted by James Hodgson on April 4, 2019 at 7:59 PM

Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s and four C’s.

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Topics: Strategy

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