Sony briefed Penquin to create a TV concept that would showcase the colourful, yet diverse Sony Vaio laptops.The television commercial, showcased young people from all walks of life – some students, some at their first jobs while others pursuing their dream in some kind of sport – life has brought them all together in one digs. The concept of this story is to showcase how every, very diverse person makes use of the various functionalities of the Sony Vaio. From a place to store music and memories, to a connection to the big wide world as well as a device to prepare them for their very bright future. Speaking of bright, the Sony Vaio was launched in a variety of striking colours including green, pink, white, black and others, therefore allowing each person to showcase their personality in a colour that suits them.
