Penquin is a full-service, independent advertising agency

There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of distilled beverages in the world; think Jameson Whiskey, Chivas Regal, Martell and G.H. Mumm Champagne, acquired a majority share in Inverroche, joining forces with the latter’s founder and CEO, Lorna Scott.

SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are. 

A good marketer recognises that to continue to grow long term, a business needs to start building a brand.

This is achieved through an integrated marketing strategy which incorporates both direct response advertising as well as long term brand building activities.

An integrated marketing strategy communicates your company’s messages over different platforms in a carefully chosen way to deliver a seamless customer-centric experience.

What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional marketing campaigns to increase your ROI?

Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We look back at the launch and its results in detail.

Running a traditional marketing campaign is a lot of work, but nowadays companies have even more options to think about when it comes to digital marketing.