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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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What makes a good brand manager?

Posted by Thando Mxosa on June 17, 2021 at 8:29 AM

 

There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of distilled beverages in the world; think Jameson Whiskey, Chivas Regal, Martell and G.H. Mumm Champagne, acquired a majority share in Inverroche, joining forces with the latter’s founder and CEO, Lorna Scott.

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Topics: Strategy, Marketing, branding

Digital essentials: Your social media starter kit for SMEs

Posted by Nicole Glover on May 25, 2021 at 2:15 PM

 

 

SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are. 

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Topics: Strategy, Marketing, Digital Media

[Update] Hitting that moving target: What is integrated marketing?

Posted by Thando Mxosa on May 21, 2021 at 2:21 PM

A good marketer recognises that to continue to grow long term, a business needs to start building a brand.

This is achieved through an integrated marketing strategy which incorporates both direct response advertising as well as long term brand building activities.

An integrated marketing strategy communicates your company’s messages over different platforms in a carefully chosen way to deliver a seamless customer-centric experience.


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Topics: Marketing

[Update] Inbound tips to integrate and improve your traditional marketing

Posted by Nicole Glover on May 11, 2021 at 9:00 AM

What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional marketing campaigns to increase your ROI?

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Topics: Marketing

[Case Study] The Ertiga Launch: “All-in” marketing at its best!

Posted by Neil Robertson on April 15, 2021 at 11:00 AM

Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We look back at the launch and its results in detail.

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Topics: Strategy

[Checklist] Should I add a digital marketing campaign to that?

Posted by Nicole Glover on March 16, 2021 at 4:42 PM

Running a traditional marketing campaign is a lot of work, but nowadays companies have even more options to think about when it comes to digital marketing. 

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Topics: Digital Media

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