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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Think fast and pivot! How to turn your next event into a virtual event

Posted by Michele Rogers on August 5, 2020 at 9:32 AM

You’ve been working for months planning a magical in-person event, but the unexpected check-in of the COVID attendee has left you with big decisions – do you cancel your event or pivot into the virtual world of eventing?

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Topics: Strategy, Events

5 quick wins for busy marketers to improve their ROI

Posted by Nicole Glover on July 21, 2020 at 9:56 AM

Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without breaking the bank.

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Topics: Strategy

Generation Z: All you need to know about the new spending force

Posted by Nicole Glover on July 14, 2020 at 10:00 AM

Move over Millennials, Generation Z is set to take over.

The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ - you know the ones who are brash, narcissistic, and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm.

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Topics: Marketing

How remote working affects creativity [Video]

Posted by David Doubell on June 25, 2020 at 10:56 AM

Working from home can sometimes be a real challenge, especially if you need to brainstorm ideas with your creative team and crave face-to-face interaction to improve your creativity levels. On the other hand, creativity can be found in simple things.

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Topics: Strategy, Creative

Penquin’s most common onboarding questions from clients

Posted by Ryan Nofal on June 23, 2020 at 8:45 AM

Thinking about joining the Penquin family? Here are eight common onboarding questions we get asked by our clients.

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Topics: Strategy, Creative, Media, Marketing

How to get the most bang for your buck from media

Posted by Thando Mxosa on May 29, 2020 at 2:37 PM

Want to make your media efforts work for your brand during the Covid-19 pandemic and beyond? Here’s what you need to do to get the most bang for your buck.

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Topics: Strategy, Media

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