Penquin is a full-service, independent advertising agency

How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away in the background (always-on), or should you put all your time and budget into shorter projects (campaign-based approach) in times of uncertainty?

What are the benefits of outsourcing your marketing efforts? I’ve worked with Penquin for many years, but they pulled out all the stops when lockdown started in South Africa with our first-ever online car launch of the all-new Suzuki S-Presso.

With so many metrics available across various analytics tools, how do you know which ones are important for the overall ROI of your business today?

You’ve been working for months planning a magical in-person event, but the unexpected check-in of the COVID attendee has left you with big decisions – do you cancel your event or pivot into the virtual world of eventing?

Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without breaking the bank.

Move over Millennials, Generation Z is set to take over.

The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ - you know the ones who are brash, narcissistic, and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm.