Penquin Blog

In a world where time is short and there are so many options available, it takes more than pricing for retailers to get ahead of the competition....

As a brick and mortar business owner, one of the key aspects that may concern you is how to attract customers to your physical storefront. In today’s...

 Most businesses are harnessing the power of social media nowadays, but what can you do to reach people who don’t care about social media?

Building a good relationship as an agency with a client or customer is not always easy. However, it is essential as it builds trust and helps you...

Social media is undoubtedly a big contributor to big data, but what can marketers do with the information they get from social media platforms and...

It’s crucial for marketers to build brands they love, but is this always possible, and what do you do if you need to work on a brand you don’t...