It’s crucial for marketers to build brands they love, but is this always possible, and what do you do if you need to work on a brand you don’t necessarily love or find unethical?
It’s crucial for marketers to build brands they love, but is this always possible, and what do you do if you need to work on a brand you don’t necessarily love or find unethical?
There are many marketing agencies in South Africa. But, should you choose an integrated marketing agency or specialist agency to suit your overall needs and business requirements?
We often find it hard to step out of our “comfort zones” and enter our “growth zone”. Our Client Service Account Director, Michele Rogers takes you through her journey from an event manager to a client-facing position.
Your social media department works hard to establish your company’s presence online, but it’s all in vain if nobody shares your content.
Topics: Digital Media, social media
As South Africa once again enters another devastating wave of COVID, corporates are once again gearing up to continue with hosting their events and meetings virtually. Understandably after nearly a year of lockdown, many attendees are virtually fatigued. Thankfully at Penquin, we have experience in organising events that will keep attendees engaged.
We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media strategy and why it matters.
We help our clients, sell more stuff, to more people, more often!
