Your social media department works hard to establish your company’s presence online, but it’s all in vain if nobody shares your content.
Your social media department works hard to establish your company’s presence online, but it’s all in vain if nobody shares your content.
Topics: Digital Media, social media
As South Africa once again enters another devastating wave of COVID, corporates are once again gearing up to continue with hosting their events and meetings virtually. Understandably after nearly a year of lockdown, many attendees are virtually fatigued. Thankfully at Penquin, we have experience in organising events that will keep attendees engaged.
We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media strategy and why it matters.
In light of the Covid-19 pandemic, one thing has become increasingly clear for digital marketers everywhere – your customers want to know what your business cares about and it’s important that your brand values resonate with them.
Topics: social media, brands
There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of distilled beverages in the world; think Jameson Whiskey, Chivas Regal, Martell and G.H. Mumm Champagne, acquired a majority share in Inverroche, joining forces with the latter’s founder and CEO, Lorna Scott.
SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are.
Topics: Strategy, Marketing, Digital Media
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