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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Can you work on a brand you don't love?

Posted by Veronica Wainstein on September 7, 2021 at 10:58 AM

It’s crucial for marketers to build brands they love, but is this always possible, and what do you do if you need to work on a brand you don’t necessarily love or find unethical?

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Topics: Creative, brands

How to tell if you need a full-service or specialist marketing agency

Posted by Ryan Nofal on August 25, 2021 at 9:00 AM

There are many marketing agencies in South Africa. But, should you choose an integrated marketing agency or specialist agency to suit your overall needs and business requirements?

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Topics: Marketing, agency

When does your comfort zone impede your growth

Posted by Michele Rogers on August 17, 2021 at 10:15 AM

 

We often find it hard to step out of our “comfort zones” and enter our “growth zone”. Our Client Service Account Director, Michele Rogers takes you through her journey from an event manager to a client-facing position.

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Topics: Marketing, Events, virtual

Why your staff doesn't share your company’s social media content

Posted by Nicole Glover on July 27, 2021 at 1:24 PM

Your social media department works hard to establish your company’s presence online, but it’s all in vain if nobody shares your content.

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Topics: Digital Media, social media

Choosing a Virtual Event Platform – your checklist to online event success!

Posted by Michele Rogers on July 21, 2021 at 9:46 AM

As South Africa once again enters another devastating wave of COVID, corporates are once again gearing up to continue with hosting their events and meetings virtually. Understandably after nearly a year of lockdown, many attendees are virtually fatigued. Thankfully at Penquin, we have experience in organising events that will keep attendees engaged.

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Topics: Events, virtual

[UPDATE] Understanding media strategy and why it matters

Posted by Veronica Wainstein on June 29, 2021 at 10:30 AM

We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media strategy and why it matters. 

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Topics: Strategy, Media

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