Welcome to
The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

Find out more

The benefits of gamification in marketing

Posted by Nicole Glover on November 19, 2020 at 9:45 AM

Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers through connected devices nowadays? We look at gamification and why it’s an effective marketing tool.

Read More

Topics: Strategy

2020 and beyond: marketing predictions post COVID-19

Posted by Panda on November 12, 2020 at 10:02 AM

The tectonic plates are shifting under our feet, but what world are we left with? The Penquin team makes some educated guesses about the future of marketing strategy and advertising your product or service post the COVID-19 pandemic. 

Read More

Topics: Trends

Shifting to hybrid events for a festive end to 2020

Posted by Michele Rogers on October 30, 2020 at 11:06 AM

Virtual events became “the new normal” in 2020. We navigated through the COVID storm and learned a lot of lessons along the way. While live events are hugely missed by many in the event industry, virtual events definitely have their benefits - but what about enjoying the best of both worlds by opting for a hybrid event?

Read More

Topics: Trends, Events

Should your brand participate in Black Friday in 2020?

Posted by Nicole Glover on October 22, 2020 at 1:46 PM

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?

Read More

Topics: Strategy, Marketing, Trends

Always-on vs. campaign-based marketing during uncertain times

Posted by Thando Mxosa on September 23, 2020 at 4:40 PM

How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away in the background (always-on), or should you put all your time and budget into shorter projects (campaign-based approach) in times of uncertainty?

Read More

Topics: Strategy

How Penquin continues to improve my marketing

Posted by Ryan Nofal on September 3, 2020 at 9:08 AM

What are the benefits of outsourcing your marketing efforts? I’ve worked with Penquin for many years, but they pulled out all the stops when lockdown started in South Africa with our first-ever online car launch of the all-new Suzuki S-Presso.

Read More

Topics: Strategy

Subscribe Here!

Subscribe to the Penquin blog

Recent Posts

joburg
+27 11 879 1900 •

16 Louis rd, Orchards, Johannesburg, SA.