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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Why your staff doesn't share your company’s social media content

Posted by Nicole Glover on July 27, 2021 at 1:24 PM

Your social media department works hard to establish your company’s presence online, but it’s all in vain if nobody shares your content.

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Topics: Digital Media, social media

Choosing a Virtual Event Platform – your checklist to online event success!

Posted by Michele Rogers on July 21, 2021 at 9:46 AM

As South Africa once again enters another devastating wave of COVID, corporates are once again gearing up to continue with hosting their events and meetings virtually. Understandably after nearly a year of lockdown, many attendees are virtually fatigued. Thankfully at Penquin, we have experience in organising events that will keep attendees engaged.

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Topics: Events, virtual

[UPDATE] Understanding media strategy and why it matters

Posted by Veronica Wainstein on June 29, 2021 at 10:30 AM

We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media strategy and why it matters. 

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Topics: Strategy, Media

Company Values and How to Communicate Them

Posted by Amanda Murimba on June 29, 2021 at 8:46 AM

In light of the Covid-19 pandemic, one thing has become increasingly clear for digital marketers everywhere – your customers want to know what your business cares about and it’s important that your brand values resonate with them.

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Topics: social media, brands

What makes a good brand manager?

Posted by Nkaroleng Matjie on June 17, 2021 at 8:29 AM

 

There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of distilled beverages in the world; think Jameson Whiskey, Chivas Regal, Martell and G.H. Mumm Champagne, acquired a majority share in Inverroche, joining forces with the latter’s founder and CEO, Lorna Scott.

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Topics: Strategy, Marketing, branding

Digital essentials: Your social media starter kit for SMEs

Posted by Nicole Glover on May 25, 2021 at 2:15 PM

 

 

SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are. 

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Topics: Strategy, Marketing, Digital Media

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