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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Should your brand participate in Black Friday in 2020?

Posted by Nicole Glover on October 22, 2020 at 1:46 PM

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?

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Topics: Strategy, Marketing, Trends

Always-on vs. campaign-based marketing during uncertain times

Posted by Thando Mxosa on September 23, 2020 at 4:40 PM

How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away in the background (always-on), or should you put all your time and budget into shorter projects (campaign-based approach) in times of uncertainty?

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Topics: Strategy

How Penquin continues to improve my marketing

Posted by Ryan Nofal on September 3, 2020 at 9:08 AM

What are the benefits of outsourcing your marketing efforts? I’ve worked with Penquin for many years, but they pulled out all the stops when lockdown started in South Africa with our first-ever online car launch of the all-new Suzuki S-Presso.

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Topics: Strategy

6 Metrics that matter: How to measure your marketing

Posted by Penquin on August 20, 2020 at 1:51 PM

With so many metrics available across various analytics tools, how do you know which ones are important for the overall ROI of your business today?

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Topics: Strategy

Think fast and pivot! How to turn your next event into a virtual event

Posted by Michele Rogers on August 5, 2020 at 9:32 AM

You’ve been working for months planning a magical in-person event, but the unexpected check-in of the COVID attendee has left you with big decisions – do you cancel your event or pivot into the virtual world of eventing?

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Topics: Strategy, Events

5 quick wins for busy marketers to improve their ROI

Posted by Nicole Glover on July 21, 2020 at 9:56 AM

Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without breaking the bank.

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Topics: Strategy

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