Penquin is a full-service, independent advertising agency

Our team recently attended INBOUND19 in Boston, USA. Here’s a round up of the best social posts and key takeaways from the event.

Briefing is an essential part of the relationship between client and agency. This handy article is written for clients to guide the briefing process.

Sales and marketing absolutely need to be aligned; here’s how best to integrate the two in the digital space.

The title of this post is a bit misleading because this really isn’t a topic for debate. Sales should absolutely be involved in digital marketing, unless you want your brand to get left in the dust. By now, savvy marketers have realised that the silos and the silent rivalry separating sales and marketing teams are bad for business.The smart question is: how can you get your sales team inspired to get stuck in when it comes to digital marketing?

Here we look into the benefits of strategic brand partnerships (co-branding) and how they can be used to get maximum marketing campaign traction.

Brands are struggling with diminishing budgets and increasing difficulty to stand out from their competitors - it’s hard to make an impact in a crowded marketplace.

A solution few brands consider is co-branding, or forming a strategic brand partnership, with another brand. This offers two powerhouse brands the opportunity to leverage your combined influence, reputation and audiences in order to get maximum traction from your campaigns.