Xbox's Holiday Success: Programmatic Buying Unwrapped
February, 1 2024
Xbox's '24 Days of Christmas' campaign boosted holiday sales and brand awareness using programmatic buying and innovative multi-channel...
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A brief is a process not a product! Understand your briefing checklist
March, 21 2019
Briefing is an essential part of the relationship between client and agency. This handy article is written for clients to help guide the briefing...
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Why you should partner with another brand
June, 8 2017
Here we look into the benefits of strategic brand partnerships (co-branding) and how they can be used to get maximum marketing campaign traction. ...
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Why marketing has become the hardest position to hire for
May, 11 2017
Finding the right candidate for your marketing department can be a long and tricky process. Here’s a few tips to help you weed out the talent from...
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