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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Penquin

Penquin
We are a results-driven, full-service advertising agency that helps our clients sell more products to more people more often. Our main objective is to have a positive impact in our customers business and our staff members' lives, every day. Our customers benefit immensely from the fact that we are accountable, committed and passionate about the work we do.
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Recent Posts

6 Metrics that matter: How to measure your marketing

Posted by Penquin on August 20, 2020 at 1:51 PM

With so many metrics available across various analytics tools, how do you know which ones are important for the overall ROI of your business today?

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Topics: Strategy

Social round-up and key takeaways from INBOUND19

Posted by Penquin on September 13, 2019 at 2:24 PM

Our team recently attended INBOUND19 in Boston, USA. Here’s a round up of the best social posts and key takeaways from the event.

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Topics: Marketing

A brief is a process, not a product! Understand your briefing checklist.

Posted by Penquin on March 21, 2019 at 8:13 PM

Briefing is an essential part of the relationship between client and agency. This handy article is written for clients to guide the briefing process.

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Topics: Creative

5 campaigns we’re proudest of

Posted by Penquin on February 23, 2018 at 7:54 AM

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Topics: Strategy

UPDATED | Trend insights from our experts for 2017

Posted by Penquin on January 4, 2018 at 6:30 PM
A lot has happened in the past 12 months. We're taking a look at what we originally predicted for 2017, to see if our predictions came true. 
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Topics: Creative

Should sales be involved in digital marketing?

Posted by Penquin on June 22, 2017 at 8:00 PM

Sales and marketing absolutely need to be aligned; here’s how best to integrate the two in the digital space.

The title of this post is a bit misleading because this really isn’t a topic for debate. Sales should absolutely be involved in digital marketing, unless you want your brand to get left in the dust. By now, savvy marketers have realised that the silos and the silent rivalry separating sales and marketing teams are bad for business.The smart question is: how can you get your sales team inspired to get stuck in when it comes to digital marketing?

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Topics: Marketing

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