With so many metrics available across various analytics tools, how do you know which ones are important for the overall ROI of your business today?
With so many metrics available across various analytics tools, how do you know which ones are important for the overall ROI of your business today?
Topics: Strategy
Our team recently attended INBOUND19 in Boston, USA. Here’s a round up of the best social posts and key takeaways from the event.
Topics: Marketing
Briefing is an essential part of the relationship between client and agency. This handy article is written for clients to help guide the briefing process.
Topics: Creative
Topics: Creative
Sales and marketing absolutely need to be aligned; here’s how best to integrate the two in the digital space.
The title of this post is a bit misleading because this really isn’t a topic for debate. Sales should absolutely be involved in digital marketing, unless you want your brand to get left in the dust. By now, savvy marketers have realised that the silos and the silent rivalry separating sales and marketing teams are bad for business.The smart question is: how can you get your sales team inspired to get stuck in when it comes to digital marketing?
Topics: Marketing
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