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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Shifting to hybrid events for a festive end to 2020

Posted by Michele Rogers on October 30, 2020 at 11:06 AM

Virtual events became “the new normal” in 2020. We navigated through the COVID storm and learned a lot of lessons along the way. While live events are hugely missed by many in the event industry, virtual events definitely have their benefits - but what about enjoying the best of both worlds by opting for a hybrid event?

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Topics: Trends, Events

Think fast and pivot! How to turn your next event into a virtual event

Posted by Michele Rogers on August 5, 2020 at 9:32 AM

You’ve been working for months planning a magical in-person event, but the unexpected check-in of the COVID attendee has left you with big decisions – do you cancel your event or pivot into the virtual world of eventing?

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Topics: Strategy, Events

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