The Daily Pen

Understanding media strategy, media planning and media buying

Beginner’s guide to ecommerce for start-ups and SMEs

Integration vs Specialisation: Here’s what the experts think

What is a brand strategy?

The integrated marketing mix: translating the 4 P's into the 4 C's

Looking back on 2018: we soared higher than ever before.

How to sell more without spamming your customers

What to expect from a comm strat

[CASE STUDY] The Ignis launch: an integrated marketing success