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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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What makes a good brand manager?

Posted by Thando Mxosa on June 17, 2021 at 8:29 AM

 

There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of distilled beverages in the world; think Jameson Whiskey, Chivas Regal, Martell and G.H. Mumm Champagne, acquired a majority share in Inverroche, joining forces with the latter’s founder and CEO, Lorna Scott.

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Topics: Strategy, Marketing, branding

Digital essentials: Your social media starter kit for SMEs

Posted by Nicole Glover on May 25, 2021 at 2:15 PM

 

 

SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are. 

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Topics: Strategy, Marketing, Digital Media

[Case Study] The Ertiga Launch: “All-in” marketing at its best!

Posted by Neil Robertson on April 15, 2021 at 11:00 AM

Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We look back at the launch and its results in detail.

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Topics: Strategy

5 marketing tips from the Assegai Young Direct Marketer of the Year 2020

Posted by Nicole Glover on February 23, 2021 at 10:09 AM

An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and respect.

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Topics: Strategy, Marketing

Brand awareness vs. product specific advertising

Posted by Tshiamo Tana on February 2, 2021 at 2:43 PM

Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages and disadvantages of both.

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Topics: Strategy

The benefits of gamification in marketing

Posted by Nicole Glover on November 19, 2020 at 9:45 AM

Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers through connected devices nowadays? We look at gamification and why it’s an effective marketing tool.

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Topics: Strategy

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