Reimagining Retail
August, 4 2022
In a world where time is short and there are so many options available, it takes more than pricing for retailers to get ahead of the competition....
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The long and the short of it
October, 24 2021
Brand building undeniably results in long-term gains for brands and products alike, and marketers should consider reinvesting in brand awareness like...
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Understanding media strategy and why it matters
June, 29 2021
We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media...
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What makes a good brand manager?
June, 17 2021
There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of...
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Digital essentials: Your social media starter kit for SMEs
May, 25 2021
SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they...
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[Case Study] The Ertiga Launch: “All-in” marketing at its best!
April, 15 2021
Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We...
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