We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media strategy and why it matters.
We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media strategy and why it matters.
There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of distilled beverages in the world; think Jameson Whiskey, Chivas Regal, Martell and G.H. Mumm Champagne, acquired a majority share in Inverroche, joining forces with the latter’s founder and CEO, Lorna Scott.
SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are.
Topics: Strategy, Marketing, Digital Media
Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We look back at the launch and its results in detail.
Topics: Strategy
An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and respect.
Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages and disadvantages of both.
Topics: Strategy
We help our clients, sell more stuff, to more people, more often!
