[UPDATE] Understanding media strategy and why it matters

June, 29 2021 Veronica Wainstein

We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on...

What makes a good brand manager?

June, 17 2021 Nkaroleng Matjie

There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of...

Digital essentials: Your social media starter kit for SMEs

May, 25 2021 Nicole Glover

SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they...

[Case Study] The Ertiga Launch: “All-in” marketing at its best!

April, 15 2021 Veronica Wainstein

Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community....

5 marketing tips from the Assegai Young Direct Marketer of the Year 2020

February, 23 2021 Nicole Glover

An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust...

Brand awareness vs. product specific advertising

February, 2 2021 Tshiamo Tana

Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the...

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