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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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What is a brand strategy?

Posted by Shaun Frazao on April 18, 2019 at 3:01 PM

Do you want to take a closer look at your marketing strategy but not sure where to start? How about nailing one of the keys to success - your brand strategy.

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Topics: Strategy

The integrated marketing mix: translating the 4 P's into the 4 C's

Posted by James Hodgson on April 4, 2019 at 7:59 PM

Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s and four C’s.

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Topics: Strategy

Looking back on 2018: we soared higher than ever before.

Posted by Veronica Wainstein on February 7, 2019 at 7:24 PM

We recap some of our highlights from the year - from Comic-Con to our company re-branding.

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Topics: Strategy

How to sell more without spamming your customers

Posted by Veronica Wainstein on December 13, 2018 at 7:44 PM


We all know persistence is an important part of sales, but there are lines salespeople often cross. Find out how you can still grow your sales without harassing your customers. 

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Topics: Strategy

What to expect from a comm strat

Posted by Veronica Wainstein on November 29, 2018 at 8:01 PM

A communication strategy is essential for a good marketing strategy - but it isn’t a marketing strategy itself. Our MD, Veronica Wainstein, explains what goes into a good communication strategy in this post.

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Topics: Strategy

[CASE STUDY] The Ignis launch: an integrated marketing success

Posted by Veronica Wainstein on October 18, 2018 at 4:10 PM

Penquin worked with Suzuki to launch the Ignis, a new crossover to join the South African market.

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Topics: Strategy

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