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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Trends: Artificial intelligence in marketing

Posted by Penquin on February 16, 2017 at 8:00 AM
Artificial intelligence is the next Industrial Revolution and it’s already making inroads in marketing.

You probably don’t realise it, but you’re already using artificial intelligence (AI) all the time: recommended suggestions on Amazon or Netflix, voice recognition like Siri, and chatbots are all arms of this rapidly growing and soon-to-be revolutionary technology.

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Topics: Strategy

How to get your brand online: an essential checklist

Posted by Veronica Wainstein on February 13, 2017 at 10:00 AM

Starting an online brand presence in a meaningful way is an intimidating task, but an essential one that can open many sales doors for businesses. Entrepreneur magazine breaks down five key reasons why an online presence is an essential for even the smallest business:

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Topics: Strategy

Marketing strategy tips to reach your goals

Posted by Veronica Wainstein on February 9, 2017 at 8:00 AM

Each year we start off with bigger, better plans at making this the best year for our businesses’ marketing. But are we just doing more of the same or are there real resolutions we can make to ensure we don’t repeat the past?

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Topics: Strategy

South African marketing trends for 2017

Posted by Veronica Wainstein on February 2, 2017 at 8:00 AM

Marketing trends are constantly in flux, but some in-depth reporting gives us a look at what to expect going forward.

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Topics: Strategy

Keeping up with inbound marketing in 2017

Posted by Veronica Wainstein on January 26, 2017 at 8:00 AM

Inbound marketing is an exciting new marketing frontier that works to influence potential customers from the research stage of their buying journey and nurtures them to purchase. Every year, HubSpot, the driving force behind inbound marketing, hosts a massive international conference called Inbound16 that aims to enlighten and connect marketers looking to do things differently. Penquin MD, Veronica Wainstein, headed to the Boston-held conference late last year.

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Topics: Strategy

Ego measurements vs real measurements

Posted by Sandra Palmer on January 23, 2017 at 3:00 PM

The success of a digital campaign can only truly be determined with real measurements in place. With the amount of data available on digital platforms, how can you determine which considerations are true reflections of our efforts, and which ones tell us nothing?

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Topics: Strategy

Brand awareness versus product specific advertising

Posted by Veronica Wainstein on December 29, 2016 at 8:00 AM

Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages and disadvantages of either.

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Topics: Strategy

6 Marketing quick-wins

Posted by Veronica Wainstein on December 5, 2016 at 8:00 AM

A lot of marketing is about the long game, but here are 5 easy actions you can take right now to make a difference to your marketing ROI. 

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Topics: Strategy

Measure your marketing efforts successfully: Metrics that matter

Posted by Darren Leishman on December 1, 2016 at 11:00 AM

When it comes to reporting on marketing, there are key metrics that really matter, and then there are those that are just there for show.

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Topics: Strategy

The 6 building blocks for developing an engagement strategy

Posted by Veronica Wainstein on November 21, 2016 at 11:00 AM

Building an engagement strategy sounds like a Herculean task and, often, it is.

However, if you break your business down into the simplest building blocks, it’s much easier to develop an engagement strategy, from the ground up.

Simplify your approach to consumer engagement using these six basic building blocks:

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Topics: Strategy

5 Ways to get the easy website traffic you need

Posted by Darren Leishman on November 3, 2016 at 7:00 AM

Are you struggling to increase your website traffic in an increasingly competitive online world? Well, maybe you haven’t thought of the easy things you can do to make those numbers grow. As a marketer, it’s very important to increase traffic to a website and convert them to leads and finally close them as customers.

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Topics: Strategy

[Checklist] Is your marketing strategy still relevant?

Posted by Veronica Wainstein on October 31, 2016 at 8:00 AM

Welcome to modern marketing: where content is quick, competitors are many and time is a commodity very few marketers have.

In years gone by, marketers had to worry about one or two pieces of content a year. It took about three to six months to conceptualise, execute and flight said content and usually it was on one medium, such as television or radio. Today, things are very different: marketers have a plethora of channels within which they need to communicate, a new piece of content every day, and next-to-no-time to turn creative around.

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Topics: Strategy

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