What makes a good brand manager?
June, 17 2021
There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of...
Read More
Digital essentials: Your social media starter kit for SMEs
May, 25 2021
SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they...
Read More
[Case Study] The Ertiga Launch: “All-in” marketing at its best!
April, 15 2021
Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We...
Read More
5 marketing tips from the Assegai Young Direct Marketer of the Year 2020
February, 23 2021
An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and...
Read More
Brand awareness vs. product specific advertising
February, 2 2021
Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages...
Read More
The benefits of gamification in marketing
November, 19 2020
Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers...
Read MoreSubscribe
Subscribe to our newsletter & stay updated