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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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The integrated marketing mix: translating the 4 P's into the 4 C's

Posted by James Hodgson on April 4, 2019 at 7:59 PM

Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s and four C’s.

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Topics: Strategy

Looking back on 2018: we soared higher than ever before.

Posted by Veronica Wainstein on February 7, 2019 at 7:24 PM

We recap some of our highlights from the year - from Comic-Con to our company re-branding.

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Topics: Strategy

How to sell more without spamming your customers

Posted by Veronica Wainstein on December 13, 2018 at 7:44 PM


We all know persistence is an important part of sales, but there are lines salespeople often cross. Find out how you can still grow your sales without harassing your customers. 

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Topics: Strategy

What to expect from a comm strat

Posted by Veronica Wainstein on November 29, 2018 at 8:01 PM

A communication strategy is essential for a good marketing strategy - but it isn’t a marketing strategy itself. Our MD, Veronica Wainstein, explains what goes into a good communication strategy in this post.

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Topics: Strategy

[CASE STUDY] The Ignis launch: an integrated marketing success

Posted by Veronica Wainstein on October 18, 2018 at 4:10 PM

Penquin worked with Suzuki to launch the Ignis, a new crossover to join the South African market.

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Topics: Strategy

Always On vs Campaign based marketing

Posted by Veronica Wainstein on September 20, 2018 at 5:07 PM

What’s the best approach? We believe in an integrated marketing approach… doing it all - smartly.

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Topics: Strategy

How to win at birthday emails

Posted by Veronica Wainstein on September 7, 2018 at 7:48 AM

Why should you care about sending your customer a birthday email?

Let’s see what the stats say!

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Topics: Strategy

How to measure your marketing agency

Posted by Veronica Wainstein on June 21, 2018 at 7:25 PM

Partnering with the right agency can deliver astounding results for your business. Here’s how you can tell if your current marketing strategy is helping you achieve your business goals.

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Topics: Strategy

[Checklist] Conflict resolution tips: how to handle objections and criticism

Posted by Veronica Wainstein on May 24, 2018 at 8:00 PM

Nobody enjoys conflict but unfortunately it’s part of life. There are, however, several ways to help defuse a conflict situation, and even turn it into a positive learning experience. Here’s some tips to help you constructively manage objections and criticism.

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Topics: Strategy

Why onboarding is crucial to the success of your marketing strategy

Posted by Veronica Wainstein on May 10, 2018 at 7:50 PM

Nobody knows your business as intimately as you do, that’s what makes the onboarding process so important. Onboarding allows your marketing agency to understand the ins and outs of your business, in order to develop a robust marketing strategy which delivers the results you need.

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Topics: Strategy

Advertising hits and misses of 2018        (so far)

Posted by Panda on March 29, 2018 at 2:25 PM

Image source: Real Gist

From Amazon’s Alexa losing her voice, to Doritos’ #ladychips debacle here’s our list of our favourite (and not so favourite) adverts from 2018 so far. . .  

This year started with a bang and we’ve already seen our fair share of advertising hits and misses. We’re excited to see that some of the trends we predicted are already filtering through in the advertising we’re seeing, in the first quarter of 2018.

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Topics: Strategy

The New Gung Ho: Vulnerability in the Working Environment

Posted by Veronica Wainstein on March 15, 2018 at 8:00 PM

One thing our MD, Veronica Wainstein, has learnt is that it is in vulnerability that you learn to show your strength.

I clearly recall early in my career at Penquin, my then boss, now Business Partner, friend and mentor, Darren Leishman, told me that I am opinionated.  My natural default to that statement was to jump onto the defensive because the comment felt negative.  In my mind, it meant I was self-important, argumentative and narrow minded – none of the qualities I believed of myself.

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Topics: Strategy

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