Villioti Fashion Institute: 22% Increase in Registrations
February, 1 2024
Discover how Penquin helped Villioti Fashion Institute achieve a 22% increase in student enrolments through a highly targeted paid social media...
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Xbox's Holiday Success: Programmatic Buying Unwrapped
February, 1 2024
Xbox's '24 Days of Christmas' campaign boosted holiday sales and brand awareness using programmatic buying and innovative multi-channel...
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Reimagining Retail
August, 4 2022
In a world where time is short and there are so many options available, it takes more than pricing for retailers to get ahead of the competition....
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Understanding media strategy and why it matters
June, 29 2021
We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media...
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Brand awareness vs. product specific advertising
February, 2 2021
Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages...
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The benefits of gamification in marketing
November, 19 2020
Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers...
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