Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers through connected devices nowadays? We look at gamification and why it’s an effective marketing tool.
Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers through connected devices nowadays? We look at gamification and why it’s an effective marketing tool.
Topics: Strategy
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?
Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without breaking the bank.
Topics: Strategy
Move over Millennials, Generation Z is set to take over.
The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ - you know the ones who are brash, narcissistic, and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm.
Topics: Marketing
Influencer marketing can extend your social reach (or laser-target your message), but only if the influencer you partner with is a good fit for your brand. Here’s a few expert tips to help you find the right partners, as well as a look at six of South Africa’s top influencers.
Topics: Media
Social media is a tough game today, but there is some pretty inspirational stuff out there. Here are our favourites.
Topics: Media
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