Penquin Blog

Social media is undoubtedly a big contributor to big data, but what can marketers do with the information they get from social media platforms and...

Your social media department works hard to establish your company’s presence online, but it’s all in vain if nobody shares your content.

    SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they...

What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional marketing campaigns to...

Running a traditional marketing campaign is a lot of work, but nowadays companies have even more options to think about when it comes to digital...

An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and...