Penquin is a full-service, independent advertising agency

Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without breaking the bank.

Move over Millennials, Generation Z is set to take over.

The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ - you know the ones who are brash, narcissistic, and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm.

Influencer marketing can extend your social reach (or laser-target your message), but only if the influencer you partner with is a good fit for your brand. Here’s a few expert tips to help you find the right partners, as well as a look at six of South Africa’s top influencers.

Social media is a tough game today, but there is some pretty inspirational stuff out there. Here are our favourites.

Social media community managers deal with the worst! Here are some tips for you - the every day consumer - on how to message brands on their social platforms.

Our social media manager, Nicole Glover, dives into some misunderstandings about social media teams and 6 FAQs you should know the answers to.

Until very recently, many have seen social media platforms as a place for bored students and office workers to procrastinate, a place where parents post way too many pictures of their kids, and a place merely for dank memes and selfies.