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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Nicole Glover

Nicole Glover
Social Media Manager: Social Media Marketer // Content Creator // Certified Mind Blower. My job is to help clients create their own social persona, through content creation and CRM - forming relationships online and offline. Reporting and analytics. Live tweeting.

Recent Posts

Why your staff doesn't share your company’s social media content

Posted by Nicole Glover on July 27, 2021 at 1:24 PM

Your social media department works hard to establish your company’s presence online, but it’s all in vain if nobody shares your content.

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Topics: Digital Media, social media

Digital essentials: Your social media starter kit for SMEs

Posted by Nicole Glover on May 25, 2021 at 2:15 PM

 

 

SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are. 

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Topics: Strategy, Marketing, Digital Media

[Update] Inbound tips to integrate and improve your traditional marketing

Posted by Nicole Glover on May 11, 2021 at 9:00 AM

What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional marketing campaigns to increase your ROI?

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Topics: Marketing

[Checklist] Should I add a digital marketing campaign to that?

Posted by Nicole Glover on March 16, 2021 at 4:42 PM

Running a traditional marketing campaign is a lot of work, but nowadays companies have even more options to think about when it comes to digital marketing. 

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Topics: Digital Media

5 marketing tips from the Assegai Young Direct Marketer of the Year 2020

Posted by Nicole Glover on February 23, 2021 at 10:09 AM

An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and respect.

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Topics: Strategy, Marketing

The benefits of gamification in marketing

Posted by Nicole Glover on November 19, 2020 at 9:45 AM

Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers through connected devices nowadays? We look at gamification and why it’s an effective marketing tool.

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Topics: Strategy

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