SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are.
SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are.
Topics: Strategy, Marketing, Digital Media
What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional marketing campaigns to increase your ROI?
Topics: Marketing
Running a traditional marketing campaign is a lot of work, but nowadays companies have even more options to think about when it comes to digital marketing.
Topics: Digital Media
An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and respect.
Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers through connected devices nowadays? We look at gamification and why it’s an effective marketing tool.
Topics: Strategy
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?
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