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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Nicole Glover

Nicole Glover
Social Media Manager: Social Media Marketer // Content Creator // Certified Mind Blower. My job is to help clients create their own social persona, through content creation and CRM - forming relationships online and offline. Reporting and analytics. Live tweeting.

Recent Posts

[Checklist] Should I add a digital marketing campaign to that?

Posted by Nicole Glover on March 16, 2021 at 4:42 PM

Running a traditional marketing campaign is a lot of work, but nowadays companies have even more options to think about when it comes to digital marketing. 

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Topics: Digital Media

5 marketing tips from the Assegai Young Direct Marketer of the Year 2020

Posted by Nicole Glover on February 23, 2021 at 10:09 AM

An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and respect.

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Topics: Strategy, Marketing

The benefits of gamification in marketing

Posted by Nicole Glover on November 19, 2020 at 9:45 AM

Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers through connected devices nowadays? We look at gamification and why it’s an effective marketing tool.

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Topics: Strategy

Should your brand participate in Black Friday in 2020?

Posted by Nicole Glover on October 22, 2020 at 1:46 PM

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?

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Topics: Strategy, Marketing, Trends

5 quick wins for busy marketers to improve their ROI

Posted by Nicole Glover on July 21, 2020 at 9:56 AM

Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without breaking the bank.

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Topics: Strategy

Generation Z: All you need to know about the new spending force

Posted by Nicole Glover on July 14, 2020 at 10:00 AM

Move over Millennials, Generation Z is set to take over.

The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ - you know the ones who are brash, narcissistic, and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm.

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Topics: Marketing

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