COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?
How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away in the background (always-on), or should you put all your time and budget into shorter projects (campaign-based approach) in times of uncertainty?
Topics: Strategy
Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without breaking the bank.
Topics: Strategy
Move over Millennials, Generation Z is set to take over.
The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ - you know the ones who are brash, narcissistic, and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm.
Topics: Marketing
Want to make your media efforts work for your brand during the Covid-19 pandemic and beyond? Here’s what you need to do to get the most bang for your buck.
Influencer marketing can extend your social reach (or laser-target your message), but only if the influencer you partner with is a good fit for your brand. Here’s a few expert tips to help you find the right partners, as well as a look at six of South Africa’s top influencers.
Topics: Media
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