The benefits of gamification in marketing
November, 19 2020
Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers...
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Should your brand participate in Black Friday in 2020?
October, 22 2020
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being...
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Always-on vs. campaign-based marketing during uncertain times
September, 23 2020
How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away...
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5 quick wins for busy marketers to improve their ROI
July, 21 2020
Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without...
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Generation Z: All you need to know about the new spending force
July, 14 2020
Move over Millennials, Generation Z is set to take over. The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ -...
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How to get the most bang for your buck from media
May, 29 2020
Want to make your media efforts work for your brand during the Covid-19 pandemic and beyond? Here’s what you need to do to get the most bang for your...
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