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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Nicole Glover

Nicole Glover
Social Media Manager: Social Media Marketer // Content Creator // Certified Mind Blower. My job is to help clients create their own social persona, through content creation and CRM - forming relationships online and offline. Reporting and analytics. Live tweeting.

Recent Posts

Should your brand participate in Black Friday in 2020?

Posted by Nicole Glover on October 22, 2020 at 1:46 PM

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?

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Topics: Strategy, Marketing, Trends

Always-on vs. campaign-based marketing during uncertain times

Posted by Nicole Glover on September 23, 2020 at 4:40 PM

How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away in the background (always-on), or should you put all your time and budget into shorter projects (campaign-based approach) in times of uncertainty?

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Topics: Strategy

5 quick wins for busy marketers to improve their ROI

Posted by Nicole Glover on July 21, 2020 at 9:56 AM

Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without breaking the bank.

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Topics: Strategy

Generation Z: All you need to know about the new spending force

Posted by Nicole Glover on July 14, 2020 at 10:00 AM

Move over Millennials, Generation Z is set to take over.

The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ - you know the ones who are brash, narcissistic, and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm.

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Topics: Marketing

How to get the most bang for your buck from media

Posted by Nicole Glover on May 29, 2020 at 2:37 PM

Want to make your media efforts work for your brand during the Covid-19 pandemic and beyond? Here’s what you need to do to get the most bang for your buck.

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Topics: Strategy, Media

How to choose the right influencers for your brand

Posted by Nicole Glover on October 17, 2019 at 11:03 AM

Influencer marketing can extend your social reach (or laser-target your message), but only if the influencer you partner with is a good fit for your brand. Here’s a few expert tips to help you find the right partners, as well as a look at six of South Africa’s top influencers.

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Topics: Media

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