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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Should your brand participate in Black Friday in 2020?

Posted by Nicole Glover on October 22, 2020 at 1:46 PM

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?

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Topics: Strategy, Marketing, Trends

How the marketing manager role has changed (and how you can still wow people)

Posted by Veronica Wainstein on May 21, 2020 at 9:30 AM

The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a recession and beyond?

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Topics: Strategy, Creative, Media, Marketing, Trends

Super Bowl 2020: Our best (and worst) ads

Posted by Panda on February 14, 2020 at 10:50 AM

Another Super Bowl has come and gone, and boy, did we enjoy analysing the (rather short) ads. Some good, some bad - here’s a list of the ads we think are worth mentioning.

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Topics: Trends

Can you trust your advertising agency with your data?

Posted by Mandy Davis on January 29, 2020 at 12:33 PM

This is no “due diligence” post - cyber security will be our biggest challenge in times to come! Make sure you can trust your agency with your data.

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Topics: Trends

10 of our favourite South African handcrafted businesses

Posted by Veronica Wainstein on December 5, 2019 at 5:47 PM

From craft beer to beauty products, South Africa is home to many small artisanal businesses. Here’s a round up of some of our favourites - and why you should work with an independent, ‘artisanal’ agency too!

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Topics: Trends

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