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Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Our key takeaways from Web Summit 2020 [PART 2]

Posted by Hannes Joubert on January 28, 2021 at 9:34 AM

What are our key takeaways from Web Summit 2020 and what does it mean for your business?

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Topics: Trends

Our top 5 marketing articles of 2020 [plus trends for 2021]

Posted by Veronica Wainstein on January 25, 2021 at 4:57 PM

2020 was a roller coaster ride if ever there was one. Marketers had to navigate their way through uncharted territory - trying to remain relevant, relatable and helpful amidst the COVID-19 pandemic. In light of this, we’re looking back at our top five marketing articles from last year and sharing a few key trends to look out for in 2021.

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Topics: Trends

3 trends from Web Summit 2020 you can implement right now

Posted by Melissa Mays on December 15, 2020 at 8:06 AM

If you're wanting to achieve your business goals, here's three key insights from Web Summit 2020 that you can implement as part of your marketing, sales and customer service strategy.

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Topics: websummit, Trends

2020 and beyond: marketing predictions post COVID-19

Posted by Panda on November 12, 2020 at 10:02 AM

The tectonic plates are shifting under our feet, but what world are we left with? The Penquin team makes some educated guesses about the future of marketing strategy and advertising your product or service post the COVID-19 pandemic. 

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Topics: Trends

Shifting to hybrid events for a festive end to 2020

Posted by Michele Rogers on October 30, 2020 at 11:06 AM

Virtual events became “the new normal” in 2020. We navigated through the COVID storm and learned a lot of lessons along the way. While live events are hugely missed by many in the event industry, virtual events definitely have their benefits - but what about enjoying the best of both worlds by opting for a hybrid event?

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Topics: Trends, Events

Should your brand participate in Black Friday in 2020?

Posted by Nicole Glover on October 22, 2020 at 1:46 PM

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?

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Topics: Strategy, Marketing, Trends

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