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What are our key takeaways from Web Summit 2020 and what does it mean for your business?

2020 was a roller coaster ride if ever there was one. Marketers had to navigate their way through uncharted territory - trying to remain relevant, relatable and helpful amidst the COVID-19 pandemic. In light of this, we’re looking back at our top five marketing articles from last year and sharing a few key trends to look out for in 2021.

If you're wanting to achieve your business goals, here's three key insights from Web Summit 2020 that you can implement as part of your marketing, sales and customer service strategy.

The tectonic plates are shifting under our feet, but what world are we left with? The Penquin team makes some educated guesses about the future of marketing strategy and advertising your product or service post the COVID-19 pandemic. 

Virtual events became “the new normal” in 2020. We navigated through the COVID storm and learned a lot of lessons along the way. While live events are hugely missed by many in the event industry, virtual events definitely have their benefits - but what about enjoying the best of both worlds by opting for a hybrid event?

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?