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Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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3 trends from Web Summit 2020 you can implement right now

Posted by Melissa Mays on December 15, 2020 at 8:06 AM

If you're wanting to achieve your business goals, here's three key insights from Web Summit 2020 that you can implement as part of your marketing, sales and customer service strategy.

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Topics: websummit, Trends

2020 and beyond: marketing predictions post COVID-19

Posted by Panda on November 12, 2020 at 10:02 AM

The tectonic plates are shifting under our feet, but what world are we left with? The Penquin team makes some educated guesses about the future of marketing strategy and advertising your product or service post the COVID-19 pandemic. 

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Topics: Trends

Shifting to hybrid events for a festive end to 2020

Posted by Michele Rogers on October 30, 2020 at 11:06 AM

Virtual events became “the new normal” in 2020. We navigated through the COVID storm and learned a lot of lessons along the way. While live events are hugely missed by many in the event industry, virtual events definitely have their benefits - but what about enjoying the best of both worlds by opting for a hybrid event?

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Topics: Trends, Events

Should your brand participate in Black Friday in 2020?

Posted by Nicole Glover on October 22, 2020 at 1:46 PM

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?

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Topics: Strategy, Marketing, Trends

How the marketing manager role has changed (and how you can still wow people)

Posted by Veronica Wainstein on May 21, 2020 at 9:30 AM

The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a recession and beyond?

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Topics: Strategy, Creative, Media, Marketing, Trends

Super Bowl 2020: Our best (and worst) ads

Posted by Panda on February 14, 2020 at 10:50 AM

Another Super Bowl has come and gone, and boy, did we enjoy analysing the (rather short) ads. Some good, some bad - here’s a list of the ads we think are worth mentioning.

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Topics: Trends

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