If you're wanting to achieve your business goals, here's three key insights from Web Summit 2020 that you can implement as part of your marketing, sales and customer service strategy.
If you're wanting to achieve your business goals, here's three key insights from Web Summit 2020 that you can implement as part of your marketing, sales and customer service strategy.
The tectonic plates are shifting under our feet, but what world are we left with? The Penquin team makes some educated guesses about the future of marketing strategy and advertising your product or service post the COVID-19 pandemic.
Topics: Trends
Virtual events became “the new normal” in 2020. We navigated through the COVID storm and learned a lot of lessons along the way. While live events are hugely missed by many in the event industry, virtual events definitely have their benefits - but what about enjoying the best of both worlds by opting for a hybrid event?
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?
The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a recession and beyond?
Another Super Bowl has come and gone, and boy, did we enjoy analysing the (rather short) ads. Some good, some bad - here’s a list of the ads we think are worth mentioning.
Topics: Trends
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