Inclusive marketing takes centre stage
January, 16 2024
In the fast-paced landscape of marketing, one trend is poised to take centre stage in 2024 – inclusive marketing. As the world becomes more...
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Penquin celebrates 23 years of marketing excellence
June, 6 2023
Penquin celebrates an impressive milestone in 2023: 23 years of being at the forefront of the South African marketing landscape.
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Understanding media strategy and why it matters
June, 29 2021
We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media...
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Always-on vs. campaign-based marketing during uncertain times
September, 23 2020
How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away...
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The integrated marketing mix: translating the 4 P's into the 4 C's
April, 4 2019
Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s and...
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