The long and the short of it
October, 24 2021
Brand building undeniably results in long-term gains for brands and products alike, and marketers should consider reinvesting in brand awareness like...
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Understanding media strategy and why it matters
June, 29 2021
We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media...
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Penquin’s most common onboarding questions from clients
June, 23 2020
Thinking about joining the Penquin family? Here are eight common onboarding questions we get asked by our clients.
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How to get the most bang for your buck from media
May, 29 2020
Want to make your media efforts work for your brand during the Covid-19 pandemic and beyond? Here’s what you need to do to get the most bang for your...
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How the marketing manager role has changed (and how you can still wow people)
May, 21 2020
The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a...
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Questions to ask your agency
April, 23 2020
Choosing the best agency to help you with your marketing efforts can be difficult. And we’re proud you’ve taken this crucial step and are ready to...
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