How to tell if you need a full-service or specialist marketing agency
August, 25 2021
There are many marketing agencies in South Africa. But, should you choose an integrated marketing agency or specialist agency to suit your overall...
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How Penquin continues to improve my marketing
September, 3 2020
What are the benefits of outsourcing your marketing efforts? I’ve worked with Penquin for many years, but they pulled out all the stops when...
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Why problem-centric selling is one of the most important things you can do for your business
November, 15 2018
Many companies are way too focused on themselves! I went to an INBOUND 18 session that focuses on businesses going back to solving for their customer.
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9 Advantages of using your client service
July, 19 2018
The client service provided by your agency has some major advantages - are you using them to their full capacity?
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Debunking marketing jargon
July, 5 2018
What do hamburger menus, blue sky thinking and pilots have to do with marketing? We can’t blame you for thinking marketers are from Mars, that’s why...
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How a hashtag can integrate your marketing campaign
August, 24 2017
Once known as the pound sign, the # is now the most popular method of categorising content on social media. Here’s how you can use hashtags to...
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