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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Ryan Nofal

Ryan Nofal
Client Service Director: I am results driven, passionate marketer who has been changing the world, one strategic marketing campaign at a time with Penquin since 2009

Recent Posts

Debunking marketing jargon

Posted by Ryan Nofal on July 5, 2018 at 8:00 PM

What do hamburger menus, blue sky thinking and pilots have to do with marketing? We can’t blame you for thinking marketers are from Mars, that’s why we’re demystifying some common marketing terms that have the rest of the world asking “what on earth are you people talking about?”

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Topics: Marketing

INBOUND17 | Tweet Round-up

Posted by Ryan Nofal on October 12, 2017 at 8:00 PM

This week two of our teammates were in Boston, where they attended INBOUND17, the world's biggest inbound conference, hosted by HubSpot. Our client services director, Ryan Nofal, wasn't able to attend this year - so he's been following the event on social media. Here's some of his favourite tweets from the big event.

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Topics: Strategy

How a hashtag can integrate your marketing campaign

Posted by Ryan Nofal on August 24, 2017 at 8:00 PM

Once known as the pound sign, the # is now the most popular method of categorising content on social media. Here’s how you can use hashtags to amplify your content and integrate you online and offline marketing campaigns.

From #FeesMustFall to #MotivationMonday, you’ll find hashtags starting conversations and uniting groups on social media platforms all over the internet.

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Topics: Media

Smarter selling: How to close a sale in 5 steps

Posted by Ryan Nofal on July 27, 2017 at 7:50 PM

Is it possible to up the success rate of your sales team? This post has some tips on how to close a sale, using integrity and authenticity.

Converting leads into sure-fire sales: it’s the ultimate end goal of all your marketing efforts. So how can you make sure that all your hard work creating buyer personas, streamlining your marketing strategy and handpicking your perfectly-crafted content will be converted into sales when all is said and done?

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Topics: Marketing

How to align outsourced marketing and insourced sales

Posted by Ryan Nofal on April 11, 2017 at 8:02 PM

The challenge of aligning sales and marketing is tenfold when your marketing services are outsourced – even if the outsourced team is packed full of insight and expertise, their ability to integrate with your salesforce is a vital piece of the puzzle.

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Topics: Marketing

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