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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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How to tell if you need a full-service or specialist marketing agency

Posted by Ryan Nofal on August 25, 2021 at 9:00 AM

There are many marketing agencies in South Africa. But, should you choose an integrated marketing agency or specialist agency to suit your overall needs and business requirements?

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Topics: Marketing, agency

When does your comfort zone impede your growth

Posted by Michele Rogers on August 17, 2021 at 10:15 AM

 

We often find it hard to step out of our “comfort zones” and enter our “growth zone”. Our Client Service Account Director, Michele Rogers takes you through her journey from an event manager to a client-facing position.

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Topics: Marketing, Events, virtual

What makes a good brand manager?

Posted by Nkaroleng Matjie on June 17, 2021 at 8:29 AM

 

There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of distilled beverages in the world; think Jameson Whiskey, Chivas Regal, Martell and G.H. Mumm Champagne, acquired a majority share in Inverroche, joining forces with the latter’s founder and CEO, Lorna Scott.

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Topics: Strategy, Marketing, branding

Digital essentials: Your social media starter kit for SMEs

Posted by Nicole Glover on May 25, 2021 at 2:15 PM

 

 

SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are. 

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Topics: Strategy, Marketing, Digital Media

[Update] Hitting that moving target: What is integrated marketing?

Posted by Nkaroleng Matjie on May 21, 2021 at 2:21 PM

A good marketer recognises that to continue to grow long term, a business needs to start building a brand.

This is achieved through an integrated marketing strategy which incorporates both direct response advertising as well as long term brand building activities.

An integrated marketing strategy communicates your company’s messages over different platforms in a carefully chosen way to deliver a seamless customer-centric experience.


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Topics: Marketing

[Update] Inbound tips to integrate and improve your traditional marketing

Posted by Nicole Glover on May 11, 2021 at 9:00 AM

What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional marketing campaigns to increase your ROI?

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Topics: Marketing

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