Penquin Blog

As a brick and mortar business owner, one of the key aspects that may concern you is how to attract customers to your physical storefront. In today’s...

Building a good relationship as an agency with a client or customer is not always easy. However, it is essential as it builds trust and helps you...

Social media is undoubtedly a big contributor to big data, but what can marketers do with the information they get from social media platforms and...

There are many marketing agencies in South Africa. But, should you choose an integrated marketing agency or specialist agency to suit your overall...

  We often find it hard to step out of our “comfort zones” and enter our “growth zone”. Our Client Service Account Director, Michele Rogers takes you...

  There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of...