There are many marketing agencies in South Africa. But, should you choose an integrated marketing agency or specialist agency to suit your overall needs and business requirements?
There are many marketing agencies in South Africa. But, should you choose an integrated marketing agency or specialist agency to suit your overall needs and business requirements?
We often find it hard to step out of our “comfort zones” and enter our “growth zone”. Our Client Service Account Director, Michele Rogers takes you through her journey from an event manager to a client-facing position.
There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of distilled beverages in the world; think Jameson Whiskey, Chivas Regal, Martell and G.H. Mumm Champagne, acquired a majority share in Inverroche, joining forces with the latter’s founder and CEO, Lorna Scott.
SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are.
Topics: Strategy, Marketing, Digital Media
A good marketer recognises that to continue to grow long term, a business needs to start building a brand.
This is achieved through an integrated marketing strategy which incorporates both direct response advertising as well as long term brand building activities.
An integrated marketing strategy communicates your company’s messages over different platforms in a carefully chosen way to deliver a seamless customer-centric experience.
Topics: Marketing
What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional marketing campaigns to increase your ROI?
Topics: Marketing
We help our clients, sell more stuff, to more people, more often!
