COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?
Move over Millennials, Generation Z is set to take over.
The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ - you know the ones who are brash, narcissistic, and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm.
Topics: Marketing
Thinking about joining the Penquin family? Here are eight common onboarding questions we get asked by our clients.
The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a recession and beyond?
Choosing the best agency to help you with your marketing efforts can be difficult. And we’re proud you’ve taken this crucial step and are ready to consider all the factors when choosing a digital marketing, media, social media, creative, and inbound marketing agency to suit your needs.
Quick wins are great to boost morale but they can be a hindrance to your business growth - here’s how to tell when to strive for a quick win and when to play the long game instead.
We help our clients, sell more stuff, to more people, more often!
