There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of distilled beverages in the world; think Jameson Whiskey, Chivas Regal, Martell and G.H. Mumm Champagne, acquired a majority share in Inverroche, joining forces with the latter’s founder and CEO, Lorna Scott.
SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they really are.
Topics: Strategy, Marketing, Digital Media
A good marketer recognises that to continue to grow long term, a business needs to start building a brand.
This is achieved through an integrated marketing strategy which incorporates both direct response advertising as well as long term brand building activities.
An integrated marketing strategy communicates your company’s messages over different platforms in a carefully chosen way to deliver a seamless customer-centric experience.
Topics: Marketing
What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional marketing campaigns to increase your ROI?
Topics: Marketing
An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and respect.
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?
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