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Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Networking for an introvert

Posted by Veronica Wainstein on February 15, 2018 at 8:00 PM

If the thought of mingling with a room full of strangers sends shivers down your spine, you’re not alone. Here’s some advice from Penquin’s MD, Veronica Wainstein, to help even the most timid soul network like a pro.

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Topics: Marketing

Smarter selling: How to close a sale in 5 steps

Posted by Ryan Nofal on July 27, 2017 at 7:50 PM

Is it possible to up the success rate of your sales team? This post has some tips on how to close a sale, using integrity and authenticity.

Converting leads into sure-fire sales: it’s the ultimate end goal of all your marketing efforts. So how can you make sure that all your hard work creating buyer personas, streamlining your marketing strategy and handpicking your perfectly-crafted content will be converted into sales when all is said and done?

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Topics: Marketing

Should sales be involved in digital marketing?

Posted by Penquin on June 22, 2017 at 8:00 PM

Sales and marketing absolutely need to be aligned; here’s how best to integrate the two in the digital space.

The title of this post is a bit misleading because this really isn’t a topic for debate. Sales should absolutely be involved in digital marketing, unless you want your brand to get left in the dust. By now, savvy marketers have realised that the silos and the silent rivalry separating sales and marketing teams are bad for business.The smart question is: how can you get your sales team inspired to get stuck in when it comes to digital marketing?

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Topics: Marketing

The Pareto Principle: building trust will boost your sales

Posted by Penquin on April 25, 2017 at 2:00 PM

Use the 80/20 rule to win your customer’s trust and loyalty by adding value through useful and engaging content, instead of just punting products.

Let’s face it, there’s nothing endearing about 100% hard-sell advertising. The era of stereotypical “used car salesmen” and push marketing tactics is stepping aside to make way for inbound marketing and sales. Customers are gravitating toward businesses who add value by being helpful, authentic and building lasting, mutually beneficial relationships.

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Topics: Marketing

How to align outsourced marketing and insourced sales

Posted by Ryan Nofal on April 11, 2017 at 8:02 PM

The challenge of aligning sales and marketing is tenfold when your marketing services are outsourced – even if the outsourced team is packed full of insight and expertise, their ability to integrate with your salesforce is a vital piece of the puzzle.

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Topics: Marketing

How to plan an event that sells

Posted by Andries Van Wyngaard on March 13, 2017 at 10:00 AM

There is no doubt that an event planner’s job is probably one of the most exciting and the most stressful of all the vocations out there.  No two events are the same, no two budgets are the same and no two unpredictable circumstances are ever the same, either.

So, how does an event planner manage to stay so cool, calm and collected? And why do they keep bringing on the same stress to themselves day-in-and-day-out? The answer is simple, the best event planners, plan.

 

There are a few secrets to organising a kick ass event and we’re going to spill the beans on them right now.

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Topics: Marketing

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