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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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The journey of a brief

Posted by Theresa Burger on June 7, 2018 at 8:00 PM

Why does a tight brief play a crucial role in delivering exceptional creative? Follow the journey of a brief from concept to creation, and find out how a brief speeds up production time and helps ensure the approval process goes smoothly.

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Topics: Marketing

Did you know the effort that goes into a blog post?

Posted by Veronica Wainstein on April 12, 2018 at 8:00 PM

Do you know how much work it takes to write quality blog content and articles? At Penquin, we write our own content and have been running our blog for several years now. In this process, we’ve learnt a few lessons.

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Topics: Marketing

Networking for an introvert

Posted by Veronica Wainstein on February 15, 2018 at 8:00 PM

If the thought of mingling with a room full of strangers sends shivers down your spine, you’re not alone. Here’s some advice from Penquin’s MD, Veronica Wainstein, to help even the most timid soul network like a pro.

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Topics: Marketing

Smarter selling: How to close a sale in 5 steps

Posted by Ryan Nofal on July 27, 2017 at 7:50 PM

Is it possible to up the success rate of your sales team? This post has some tips on how to close a sale, using integrity and authenticity.

Converting leads into sure-fire sales: it’s the ultimate end goal of all your marketing efforts. So how can you make sure that all your hard work creating buyer personas, streamlining your marketing strategy and handpicking your perfectly-crafted content will be converted into sales when all is said and done?

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Topics: Marketing

Should sales be involved in digital marketing?

Posted by Penquin on June 22, 2017 at 8:00 PM

Sales and marketing absolutely need to be aligned; here’s how best to integrate the two in the digital space.

The title of this post is a bit misleading because this really isn’t a topic for debate. Sales should absolutely be involved in digital marketing, unless you want your brand to get left in the dust. By now, savvy marketers have realised that the silos and the silent rivalry separating sales and marketing teams are bad for business.The smart question is: how can you get your sales team inspired to get stuck in when it comes to digital marketing?

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Topics: Marketing

The Pareto Principle: building trust will boost your sales

Posted by Penquin on April 25, 2017 at 2:00 PM

Use the 80/20 rule to win your customer’s trust and loyalty by adding value through useful and engaging content, instead of just punting products.

Let’s face it, there’s nothing endearing about 100% hard-sell advertising. The era of stereotypical “used car salesmen” and push marketing tactics is stepping aside to make way for inbound marketing and sales. Customers are gravitating toward businesses who add value by being helpful, authentic and building lasting, mutually beneficial relationships.

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Topics: Marketing

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