Reimagining Retail
August, 4 2022
In a world where time is short and there are so many options available, it takes more than pricing for retailers to get ahead of the competition....
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The importance of data mining
October, 20 2021
Social media is undoubtedly a big contributor to big data, but what can marketers do with the information they get from social media platforms and...
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How to tell if you need a full-service or specialist marketing agency
August, 25 2021
There are many marketing agencies in South Africa. But, should you choose an integrated marketing agency or specialist agency to suit your overall...
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Understanding media strategy and why it matters
June, 29 2021
We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media...
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[Update] Hitting that moving target: What is integrated marketing?
May, 21 2021
A good marketer recognises that to continue to grow long term, a business needs to start building a brand. This is achieved through an integrated...
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