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integrated marketing ebook
[Update] Inbound tips to integrate and improve your traditional marketing
May, 11 2021 Nicole Glover

What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional marketing campaigns to...

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Nicole Glover wins the Young Direct Marketer of the Year at the 2020 Assegai Awards
5 marketing tips from the Assegai Young Direct Marketer of the Year 2020
February, 23 2021 Nicole Glover

An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and...

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Brand awareness or product specific advertising which is best?
Brand awareness vs. product specific advertising
February, 2 2021 Tshiamo Tana

Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages...

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Black Friday sale sign on storefront window with people walking in the street
Should your brand participate in Black Friday in 2020?
October, 22 2020 Nicole Glover

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being...

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Which is better: always-on or campaign-based marketing strategy
Always-on vs. campaign-based marketing during uncertain times
September, 23 2020 Nicole Glover

How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away...

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Gen Z woman with glasses on the back of her head
Generation Z: All you need to know about the new spending force
July, 14 2020 Nicole Glover

Move over Millennials, Generation Z is set to take over. The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ -...

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