5 marketing tips from the Assegai Young Direct Marketer of the Year 2020
February, 23 2021
An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and...
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Brand awareness vs. product specific advertising
February, 2 2021
Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages...
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Should your brand participate in Black Friday in 2020?
October, 22 2020
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being...
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Always-on vs. campaign-based marketing during uncertain times
September, 23 2020
How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away...
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Generation Z: All you need to know about the new spending force
July, 14 2020
Move over Millennials, Generation Z is set to take over. The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ -...
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Penquin’s most common onboarding questions from clients
June, 23 2020
Thinking about joining the Penquin family? Here are eight common onboarding questions we get asked by our clients.
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