The human brain is one of the most complex, least-understood powerhouses in modern existence according to Laura Spinney of New Scientist. While we’ve managed to find out as much as we have, we also still have a long way to go before we have a full grasp on the actual power of the brain to sell more products more often.

So how do we tackle the great and complex brain to improve customer satisfaction and sales numbers?

Gina Balarin, Gary Whitaker and Darren Leishman weigh in on what makes marketing and sales work perfectly together.

With the wealth of information available on effective, results-driven sales and marketing strategies, it’s amazing that we’re still working on the premise that sales and marketing don’t perform the same function, and in fact, don’t even like each other.

Is buyer persona just yet another buzzword in marketing? Not according to the statistics!  In order to make informed decisions around your marketing and sales strategy it is essential to define your buyer personas.  A well-defined buyer persona informs your teams about the buyers behaviour, and what’s more, about how they expect you to behave.  It informs every aspect of your marketing and sales efforts through a deeper understanding of your ideal customer.

A discussion on why the relationship has broken down, and how to fix it by focusing on what's important: your customers.

Doing a search on sales / marketing roles in the same sentence brings up a massive number of auto-fill options on sales – and it’s disturbing that enough people have searched ‘why do marketing and sales hate each other’ that it appears in autofill options.

Last Christmas, consumers gave you their hearts. And money. The very next day, you gave them away. You know the rest. This year, instead of turning this holiday into a Wham! hit, try to use your marketing powers to be that 'someone special' for your customers.

Ah, Christmas: The season of giving and the most wonderful time of the year. For brands, it’s the season of advertising, promotion, specials, and more advertising.  

We know you need to draw in customers, and that the competition around this time of year is stiff – so stiff, in fact, that there seems to be very little wiggle-room to get your message out there.

Finding your target audience

When you start your business or move into new territory with an existing business, your marketing strategy can be one of the most challenging requirements to check off the list. Why? Because we have to find the people who want what we’re selling, and this is no simple feat.

Consumers are not a component of our business: they are the reason we have one. 

Selecting a target audience can take time, but knowing the steps you need to take to identify one, and the processes to follow in order to ensure effective and productive engagement can save you the stress of uncertainty.

Consumers are Key Influencers in the Modern Marketing 

The consumer journey comprises 4 steps – awareness, consideration, decision and promotion.  In order to ensure that a consumer becomes a promoter of your brand, an integrated marketing campaign is required and all communication needs to reflect this integration. 

 All of the steps we take on our marketing and sales journey are geared toward ensuring that we engage with our consumers in a positive way, close the deal, and ensure repeat business and positive conversation around our brand.

 “Whatever you are, be a good one.”

Whatever you are, be a good one

- Abraham Lincoln 

What is Word of Mouth?

Word of mouth marketing is the practise of actively seeding brand-content in a community – online or otherwise – in order to start a conversation.