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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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3 Brain Hacks to Sell More Products More Often

Posted by Veronica Wainstein on May 10, 2016 at 9:00 AM

 

 

The human brain is one of the most complex, least-understood powerhouses in modern existence according to Laura Spinney of New Scientist. While we’ve managed to find out as much as we have, we also still have a long way to go before we have a full grasp on the actual power of the brain to sell more products more often.

So how do we tackle the great and complex brain to improve customer satisfaction and sales numbers?

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Topics: Marketing

Stop Fighting, Kids! The Sibling Rivalry between Sales and Marketing

Posted by Penquin on April 7, 2016 at 9:41 AM

Gina Balarin, Gary Whitaker and Darren Leishman weigh in on what makes marketing and sales work perfectly together.

With the wealth of information available on effective, results-driven sales and marketing strategies, it’s amazing that we’re still working on the premise that sales and marketing don’t perform the same function, and in fact, don’t even like each other.

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Topics: Marketing

The Buyer Persona: Research That Tells a Customer’s Story

Posted by Alison Leishman on April 4, 2016 at 10:35 AM

Is buyer persona just yet another buzzword in marketing? Not according to the statistics!  In order to make informed decisions around your marketing and sales strategy it is essential to define your buyer personas.  A well-defined buyer persona informs your teams about the buyers behaviour, and what’s more, about how they expect you to behave.  It informs every aspect of your marketing and sales efforts through a deeper understanding of your ideal customer.

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Topics: Marketing

Customer impact in the sales and marketing stand-off

Posted by Penquin on March 24, 2016 at 10:30 AM

A discussion on why the relationship has broken down, and how to fix it by focusing on what's important: your customers.

Doing a search on sales / marketing roles in the same sentence brings up a massive number of auto-fill options on sales – and it’s disturbing that enough people have searched ‘why do marketing and sales hate each other’ that it appears in autofill options.

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Topics: Marketing

Be Kind to Customers: Christmas at Aunt Edna’s

Posted by Panda on December 21, 2015 at 10:00 AM

Last Christmas, consumers gave you their hearts. And money. The very next day, you gave them away. You know the rest. This year, instead of turning this holiday into a Wham! hit, try to use your marketing powers to be that 'someone special' for your customers.

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Topics: Marketing

Connecting with Consumers this Holiday: 7 Tips

Posted by Panda on December 16, 2015 at 9:30 AM

Ah, Christmas: The season of giving and the most wonderful time of the year. For brands, it’s the season of advertising, promotion, specials, and more advertising.  

We know you need to draw in customers, and that the competition around this time of year is stiff – so stiff, in fact, that there seems to be very little wiggle-room to get your message out there.

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Topics: Marketing

Getting Started: Selling to the Right Crowd

Posted by Darren Leishman on October 29, 2015 at 10:30 AM

 

Finding your target audience

When you start your business or move into new territory with an existing business, your marketing strategy can be one of the most challenging requirements to check off the list. Why? Because we have to find the people who want what we’re selling, and this is no simple feat.

Consumers are not a component of our business: they are the reason we have one

Selecting a target audience can take time, but knowing the steps you need to take to identify one, and the processes to follow in order to ensure effective and productive engagement can save you the stress of uncertainty.

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Topics: Marketing

Consumer Value as Promoters: The Facts

Posted by Darren Leishman on August 20, 2015 at 2:00 PM

Consumers are Key Influencers in the Modern Marketing 

The consumer journey comprises 4 steps – awareness, consideration, decision and promotion.  In order to ensure that a consumer becomes a promoter of your brand, an integrated marketing campaign is required and all communication needs to reflect this integration. 

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Topics: Marketing

10 Integral Touchpoints on the Consumer Journey

Posted by Darren Leishman on August 4, 2015 at 2:26 PM

 All of the steps we take on our marketing and sales journey are geared toward ensuring that we engage with our consumers in a positive way, close the deal, and ensure repeat business and positive conversation around our brand.

Setting your marketing priorities: 

In an integrated campaign, the mediums involved depend heavily on the brand need.

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Topics: Marketing

Using Word of Mouth in the Consumer Journey

Posted by Veronica Wainstein on July 23, 2015 at 1:50 PM

 “Whatever you are, be a good one.”

Whatever you are, be a good one

- Abraham Lincoln 

What is Word of Mouth?

Word of mouth marketing is the practise of actively seeding brand-content in a community – online or otherwise – in order to start a conversation.

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Topics: Marketing

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