Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]
March, 19 2020
Will an outsourced or in-sourced marketing solution help your business hit its targets? We examine the competency, capacity, and costs of these two...
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Understanding media strategy, media planning and media buying
November, 14 2019
Media buyers, media planners, and media strategists are all equally valuable to marketing success. We firmly believe that it takes a strong...
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How to choose the right influencers for your brand
October, 17 2019
Influencer marketing can extend your social reach (or laser-target your message), but only if the influencer you partner with is a good fit for your...
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What being an independent agency means for us
September, 30 2019
Fully independent, full-service marketing agencies in South Africa are few and far between. Our independence is the fuel that drives us to provide...
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How not to delegate like a douchebag
August, 8 2019
A vital task for any manager is to learn how to delegate and run an efficient team… but how to best do this tricky task?
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The integrated marketing mix: translating the 4 P's into the 4 C's
April, 4 2019
Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s and...
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