The Daily Pen

Understand your customers' needs

Tell a story, sell a product

South Africans and Online Shopping: Where Customer Experience...

Online engagement: it’s all about the user experience

Buyer’s Journey: The treasure map to sales

3 Brain Hacks to Sell More Products More Often

Stop Fighting, Kids! The Sibling Rivalry between Sales and...

The Buyer Persona: Research That Tells a Customer’s Story

Customer impact in the sales and marketing stand-off