Reimagining Retail
August, 4 2022
In a world where time is short and there are so many options available, it takes more than pricing for retailers to get ahead of the competition....
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What is a brand strategy?
April, 18 2019
Do you want to take a closer look at your marketing strategy but not sure where to start? How about nailing one of the keys to success - your brand...
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The integrated marketing mix: translating the 4 P's into the 4 C's
April, 4 2019
Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s and...
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Good-bye Millennials, hello Generation Z
August, 31 2016
If you’re finally clued up on Millennials, we’ve got news for you. There’s a new kid on the block: Generation Z, and they’re creating quite a stir. ...
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The Buyer Persona: Research That Tells a Customer’s Story
April, 4 2016
Is buyer persona just yet another buzzword in marketing? Not according to the statistics! In order to make informed decisions around your marketing...
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