Predictive Personalisation: The Trend to Watch In 2025
January, 23 2025
As the digital marketing landscape continues to evolve at a breakneck pace, one trend set to take centre stage in 2025 is Predictive Personalisation.
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Penquin celebrates a landmark year of growth and success in 2024
December, 27 2024
Penquin reflects on an extraordinary year filled with groundbreaking achievements, innovative campaigns, and major client wins. The agency has...
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Penquin Shines at 2024 MMA SMARTIES Sub-Saharan Africa Awards
December, 17 2024
Penquin, continues its award-winning streak with a standout performance at the 2024 MMA Smarties Sub-Saharan Africa Awards, cementing its position as...
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How can you reach an audience that doesn’t care about social media?
November, 23 2021
Most businesses are harnessing the power of social media nowadays, but what can you do to reach people who don’t care about social media?
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The importance of data mining
October, 20 2021
Social media is undoubtedly a big contributor to big data, but what can marketers do with the information they get from social media platforms and...
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Understanding media strategy and why it matters
June, 29 2021
We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media...
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