Understanding media strategy, media planning and media buying
November, 14 2019
Media buyers, media planners, and media strategists are all equally valuable to marketing success. We firmly believe that it takes a strong...
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Print ads are still the most trusted form of advertising
April, 3 2017
If you heard that print was dead, you heard wrong. Print ads are still the most trusted form of advertising, despite the popularity of digital media.
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Ego measurements vs real measurements
January, 23 2017
The success of a digital campaign can only truly be determined with real measurements in place. With the amount of data available on digital...
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Is print advertising still worth it?
December, 26 2016
Social media and digital have completely taken over the way in which people consume media (and advertising). Because of this, advertisers have...
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Why you should care about native advertising
December, 19 2016
Imagine readers consuming your adverts with the same enthusiasm as articles and other content - that’s the idea behind this new thing called native...
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The Dying Art of the Press Release
October, 27 2016
Is your press release not getting the traction you hoped? Here’s how to write one in the digital age. People don’t consume information like they...
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