The long and the short of it
October, 24 2021
Brand building undeniably results in long-term gains for brands and products alike, and marketers should consider reinvesting in brand awareness like...
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What makes a good brand manager?
June, 17 2021
There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of...
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[Update] Hitting that moving target: What is integrated marketing?
May, 21 2021
A good marketer recognises that to continue to grow long term, a business needs to start building a brand. This is achieved through an integrated...
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