The journey of a brief
June, 7 2018
Why does a tight brief play a crucial role in delivering exceptional creative? Follow the journey of a brief from concept to creation, and find out...
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Networking for an introvert
February, 15 2018
If the thought of mingling with a room full of strangers sends shivers down your spine, you’re not alone. Here’s some advice from Penquin’s MD,...
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3 examples of successful marketing integration
September, 7 2017
Marketing integration is more important than ever, merging the physical and digital worlds to create a consistent, memorable brand image. Here’s...
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The Pareto Principle: building trust will boost your sales
April, 25 2017
Use the 80/20 rule to win your customer’s trust and loyalty by adding value through useful and engaging content, instead of just punting products. ...
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How to align outsourced marketing and insourced sales
April, 11 2017
The challenge of aligning sales and marketing is tenfold when your marketing services are outsourced – even if the outsourced team is packed full of...
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How to plan an event that sells
March, 13 2017
There is no doubt that an event planner’s job is probably one of the most exciting and the most stressful of all the vocations out there. No two ...
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