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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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How shopping behaviour changes over the holiday season

Posted by Veronica Wainstein on December 15, 2016 at 9:00 AM

In 2015, the holiday season saw US consumers alone spending $56.42bn on e-commerce sites. Cyber Monday (the Monday following Black Friday) that year saw $2,671m being spent online in one day. The ease of online shopping makes our present lists far easier to purchase, and it’s evident in how consumer behaviour changes over the holiday season.

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Topics: Marketing

Understand your customers' needs

Posted by Veronica Wainstein on November 25, 2016 at 12:00 PM

The number one thing we hear from clients nowadays is they’re having difficulty understanding what their customers need and want, and knowing this will help you align your sales and marketing efforts much better. While you are not your customer and will never be, it does help to put yourself in their shoes and anticipate what their needs and wants are.

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Topics: Marketing

Tell a story, sell a product

Posted by Veronica Wainstein on September 29, 2016 at 1:45 PM

Marketing your brand is about more than putting a price to your product; it’s about connecting with your audience and selling them on what your brand can tell them about the world around them. Telling a story is by far one of keys to a great marketing campaign.

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Topics: Marketing

South Africans and Online Shopping: Where Customer Experience Matters

Posted by Alison Leishman on June 6, 2016 at 9:00 AM



Since the turn of the century, South Africa’s internet penetration has exploded from less than 10% of the population having access to the internet, to 55% in 2015. For brands in South Africa, this presents a fantastic opportunity to attract and engage with their customers online.  

Google’s Consumer Barometer is constantly updating to show us the behaviours online that can help us to adapt our strategies to local consumers, and using this data in conjunction with internet penetration statistics can guide our marketing activities for better online customer experience.

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Topics: Marketing

Online engagement: it’s all about the user experience

Posted by Lucille Moreton on May 26, 2016 at 9:00 AM


You can’t ignore the Internet, and believe us, neither will your customers. From research to actually purchasing a product in the ‘offline’ world, the web is taking up a huge portion of your customer’s time and gives them an immediate first impression of your brand.

So why do people talk about customer experience and user experience as if they were different things?

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Topics: Marketing

Buyer’s Journey: The treasure map to sales

Posted by Lucille Moreton on May 16, 2016 at 9:00 AM



These days, it’s foolish to think that customers will watch a TV ad and immediately trot to the store, bank card in hand. The buyer's journey is a lot more complicated than that, and on average 81% of customers do some online research before spending a cent.  

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Topics: Marketing

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