How shopping behaviour changes over the holiday season
December, 15 2016
In 2015, the holiday season saw US consumers alone spending $56.42bn on e-commerce sites. Cyber Monday (the Monday following Black Friday) that year...
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Tell a story, sell a product
September, 29 2016
Marketing your brand is about more than putting a price to your product; it’s about connecting with your audience and selling them on what your brand...
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South Africans and Online Shopping: Where Customer Experience Matters
June, 6 2016
Since the turn of the century, South Africa’s internet penetration has exploded from less than 10% of the population having access to the...
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The Buyer Persona: Research That Tells a Customer’s Story
April, 4 2016
Is buyer persona just yet another buzzword in marketing? Not according to the statistics! In order to make informed decisions around your marketing...
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Customer impact in the sales and marketing stand-off
March, 24 2016
A discussion on why the relationship has broken down, and how to fix it by focusing on what's important: your customers. Doing a search on sales /...
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Getting Started: Selling to the Right Crowd
October, 29 2015
Finding your target audience When you start your business or move into new territory with an existing business, your marketing strategy can be one...
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