The importance of company culture and great internal communication
June, 28 2019
Company culture has never been more important than it is today. Company culture pushes us to think about the way we work while allowing us to do...
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How checklists and to-do lists improve your productivity
June, 14 2019
Whether you use traditional pen and paper or jot it down on your tablet, having a checklist will always lead to better productivity.
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The integrated marketing mix: translating the 4 P's into the 4 C's
April, 4 2019
Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s and...
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Marketing trends: prepare yourself for 2019
March, 7 2019
Penquin MD, Veronica Wainstein, takes a look over her shoulder at what worked and what didn’t in 2018, and gazes into the crystal ball for 2019’s...
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Where are we headed? The future of technology
February, 21 2019
Our MD, Veronica Wainstein, headed to the WebSummit global conference in Lisbon. Here are her key takeaways.
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Dear media owners: the cost of products vs. the cost of media
January, 24 2019
Before asking for sponsorship fees from brands, media owners should consider the cost of the products being sponsored - this in itself is a form of...
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