But is it ART? The Anatomy of Design in Marketing
March, 28 2016
Design is one of the key drivers for engagement in advertising, and getting it right for your target audience and buyer personas is crucial. What we...
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Getting Started: Selling to the Right Crowd
October, 29 2015
Finding your target audience When you start your business or move into new territory with an existing business, your marketing strategy can be one...
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10 Smart Steps to Boost Your Audience Engagement
October, 27 2015
You know that consumers are a key resource in successful marketing campaigns. Once you have secured their attention they can become the ultimate...
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8 Ways to close the deal in a digital environment
September, 8 2015
The consumer journey has changed a great deal in the last 15 years with the advent of digital marketing and its large-scale adoption. The changes are...
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10 Integral Touchpoints on the Consumer Journey
August, 4 2015
All of the steps we take on our marketing and sales journey are geared toward ensuring that we engage with our consumers in a positive way, close...
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How Digital Technology Impacts Your Consumer Journey
July, 14 2015
Digital marketing is the fastest-growing medium in existence today. Its prevalence has considerably increased and changed each part of the consumer’s...
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