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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Darren Leishman

Darren Leishman
Always Curious, Visually Stimulated MD of Penquin
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Recent Posts

Measure your marketing efforts successfully: Metrics that matter

Posted by Darren Leishman on December 1, 2016 at 11:00 AM

When it comes to reporting on marketing, there are key metrics that really matter, and then there are those that are just there for show.

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Topics: Strategy

5 Ways to get the easy website traffic you need

Posted by Darren Leishman on November 3, 2016 at 7:00 AM

Are you struggling to increase your website traffic in an increasingly competitive online world? Well, maybe you haven’t thought of the easy things you can do to make those numbers grow. As a marketer, it’s very important to increase traffic to a website and convert them to leads and finally close them as customers.

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Topics: Strategy

But is it ART? The Anatomy of Design in Marketing

Posted by Darren Leishman on March 28, 2016 at 9:20 AM

Design is one of the key drivers for engagement in advertising, and getting it right for your target audience and buyer personas is crucial.

What we find is a huge disconnect between what works, and what people perceive great design to be. What you have to remember is that design, by definition, is art with a function.

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Topics: Creative

Reviewing the marketing trends of 2015: Moving forward

Posted by Darren Leishman on January 29, 2016 at 8:57 AM

Each year, content on trends - upcoming, outgoing, ridiculous, valuable – is prolific. No matter the industry, you can find multiple trend reports about what to expect in the coming year - but not much on where those trends have taken you so far. We look at what was popular in 2015, and give you our breakdown on where those trends will go in 2016. 

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Topics: Strategy

Getting Started: Selling to the Right Crowd

Posted by Darren Leishman on October 29, 2015 at 10:30 AM

 

Finding your target audience

When you start your business or move into new territory with an existing business, your marketing strategy can be one of the most challenging requirements to check off the list. Why? Because we have to find the people who want what we’re selling, and this is no simple feat.

Consumers are not a component of our business: they are the reason we have one

Selecting a target audience can take time, but knowing the steps you need to take to identify one, and the processes to follow in order to ensure effective and productive engagement can save you the stress of uncertainty.

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Topics: Marketing

10 Smart Steps to Boost Your Audience Engagement

Posted by Darren Leishman on October 27, 2015 at 10:00 AM

You know that consumers are a key resource in successful marketing campaigns. Once you have secured their attention they can become the ultimate promoters of your brand or service.

Ensuring that they move through the sales cycle with you with a positive result, in order to become these evangelists, is all about user experience and engagement.

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Topics: Strategy

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