Design is one of the key drivers for engagement in advertising, and getting it right for your target audience and buyer personas is crucial.
What we find is a huge disconnect between what works, and what people perceive great design to be. What you have to remember is that design, by definition, is art with a function.
It’s art that communicates a message, and that aligns with a strategy to influence consumers and engage on any platform.
We’ve put together a designer's take on art and creativity, to take you through the process of making great graphic communications. This means it’s a design. But also art. Print it out. Frame it. Put it on your wall.
Share this post with people who are inspired, and want a simple way to break down the design process for their clients or readers.
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