Welcome to
The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Penquin’s most common onboarding questions from clients

Posted by Ryan Nofal on June 23, 2020 at 8:45 AM

Thinking about joining the Penquin family? Here are eight common onboarding questions we get asked by our clients.

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Topics: Strategy, Creative, Media, Marketing

How to get the most bang for your buck from media

Posted by Thando Mxosa on May 29, 2020 at 2:37 PM

Want to make your media efforts work for your brand during the Covid-19 pandemic and beyond? Here’s what you need to do to get the most bang for your buck.

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Topics: Strategy, Media

How the marketing manager role has changed (and how you can still wow people)

Posted by Veronica Wainstein on May 21, 2020 at 9:30 AM

The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a recession and beyond?

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Topics: Strategy, Creative, Media, Marketing, Trends

Questions to ask your agency

Posted by Panda on April 23, 2020 at 8:38 AM

Choosing the best agency to help you with your marketing efforts can be difficult. And we’re proud you’ve taken this crucial step and are ready to consider all the factors when choosing a digital marketing, media, social media, creative, and inbound marketing agency to suit your needs.

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Topics: Strategy, Creative, Media, Marketing

Understanding media strategy, media planning and media buying

Posted by James Hodgson on November 14, 2019 at 8:22 AM

Media buyers, media planners, and media strategists are all equally valuable to marketing success. We firmly believe that it takes a strong framework and a good strategy to make an organisation’s marketing amazing. This is only possible with a strong team of experienced and skilled people.

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Topics: Strategy, Media

How to choose the right influencers for your brand

Posted by Nicole Glover on October 17, 2019 at 11:03 AM

Influencer marketing can extend your social reach (or laser-target your message), but only if the influencer you partner with is a good fit for your brand. Here’s a few expert tips to help you find the right partners, as well as a look at six of South Africa’s top influencers.

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Topics: Media

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