The future of media: technology, storytelling and culture
August, 10 2017
Programmatic media is disrupting and restructuring traditional advertising. Here’s how you can amplify your brand’s message using these three...
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The Kardashian phenomenon: social media is mass media [LONG FORM]
June, 1 2017
Image source: Galore Take a look at the rise of social media as mass media in society and how the Kardashians leveraged social media to build their...
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Print ads are still the most trusted form of advertising
April, 3 2017
If you heard that print was dead, you heard wrong. Print ads are still the most trusted form of advertising, despite the popularity of digital media.
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Digital essentials I Your social media starter kit
March, 9 2017
Brand awareness via social media platforms is of utmost importance, but everyone always wants to see results before they have a solid social media...
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PPC 101 (the pay per click beginner’s guide)
February, 23 2017
If you’re new to PPC advertising and don’t know where to begin, bookmark this blog post. Approaching your first pay per click (PPC) campaign may...
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Where is social media heading this year?
February, 6 2017
South Africa is one of the fastest growing global markets and is growing quite rapidly in the digital space. According to the Social Media Landscape...
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