Penquin is a full-service, independent advertising agency

Influencer marketing can extend your social reach (or laser-target your message), but only if the influencer you partner with is a good fit for your brand. Here’s a few expert tips to help you find the right partners, as well as a look at six of South Africa’s top influencers.

Social media is a tough game today, but there is some pretty inspirational stuff out there. Here are our favourites.

The digital wave is hitting Africa, will your brand keep up? Veronica Wainstein, Penquin’s MD, spoke at the Future Ad Africa 2018 conference and here are her key takeaways from the event.

I was privileged to take part in a panel discussion (on digital and mobile uptake and combating spam) at the first ever Future Ad Africa conference (hosted by DataIX ), held in March 2018 at the Sandton Convention Centre.

Our social media manager, Nicole Glover, dives into some misunderstandings about social media teams and 6 FAQs you should know the answers to.

Until very recently, many have seen social media platforms as a place for bored students and office workers to procrastinate, a place where parents post way too many pictures of their kids, and a place merely for dank memes and selfies.

It’s hard to keep up with ever-changing social media image dimensions. Bookmark this cheat-sheet to quickly and easily resize your images across platforms.

LinkedIn is more than just a place where you find opportunities; it’s a place where opportunities find you.