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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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South African social media accounts to inspire you

Posted by Nicole Glover on May 16, 2019 at 7:10 PM

Social media is a tough game today, but there is some pretty inspirational stuff out there. Here are our favourites.

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Topics: Media

Understanding media strategy and why it matters

Posted by Shaun Frazao on May 2, 2019 at 7:04 PM

We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media strategy and why it matters. 

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Topics: Media

Future Ad Africa 2018: key takeaways and Tweet roundup

Posted by Veronica Wainstein on April 26, 2018 at 8:00 PM

The digital wave is hitting Africa, will your brand keep up? Veronica Wainstein, Penquin’s MD, spoke at the Future Ad Africa 2018 conference and here are her key takeaways from the event.

I was privileged to take part in a panel discussion (on digital and mobile uptake and combating spam) at the first ever Future Ad Africa conference (hosted by DataIX ), held in March 2018 at the Sandton Convention Centre.

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Topics: Media

You should probably take me seriously

Posted by Nicole Glover on November 16, 2017 at 8:01 PM

Our social media manager, Nicole Glover, dives into some misunderstandings about social media teams and 6 FAQs you should know the answers to.

Until very recently, many have seen social media platforms as a place for bored students and office workers to procrastinate, a place where parents post way too many pictures of their kids, and a place merely for dank memes and selfies.

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Topics: Media

Social media image sizes

Posted by Nicole Glover on October 22, 2017 at 1:00 PM

It’s hard to keep up with ever-changing social media image dimensions. Bookmark this cheat-sheet to quickly and easily resize your images across platforms.

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Topics: Media

Winning on LinkedIn

Posted by Veronica Wainstein on October 5, 2017 at 8:00 PM

LinkedIn is more than just a place where you find opportunities; it’s a place where opportunities find you. 

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Topics: Media

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