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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Tokiso Molefe

Tokiso Molefe
Social Media Manager at Penquin Advertising. Experience includes: Content Development and Management, Reputation Management Consultant and Newspaper, Magazine and Online Journalist. Curious about the evolution of communication.
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Recent Posts

Digital essentials I Your social media starter kit

Posted by Tokiso Molefe on March 9, 2017 at 2:00 PM

Brand awareness via social media platforms is of utmost importance, but everyone always wants to see results before they have a solid social media strategy in place. Unfortunately, this is not how the cookie crumbles. Developing a solid social media strategy takes time, skills, effort and need to be adapted according to your consumers’ behaviour and needs.

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Topics: Media

Where is social media heading this year?

Posted by Tokiso Molefe on February 6, 2017 at 11:00 AM

South Africa is one of the fastest growing global markets and is growing quite rapidly in the digital space. According to the Social Media Landscape Report conducted by Ornico and World Wide Worx, market researchers, we will continue to see social media platforms become more pervasive marketing tools in 2017.

Download social media report PDF 

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Topics: Media

Our podcast of the month: Social Media Marketing Happy Hour

Posted by Tokiso Molefe on January 5, 2017 at 8:00 AM

Keeping up with a busy schedule and staying ahead of the game at the same time, can be a little tricky for today’s marketer, and podcasts have become a popular way to get your marketing fix on-the-go. Subscribe to your favourite podcast and listen to episodes on your commute or when busy with other tasks.

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Topics: Media

Six common errors simple to overcome on social media

Posted by Tokiso Molefe on November 17, 2016 at 8:00 AM

Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right.

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Topics: Media

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