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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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How to set up your first PPC campaign

Posted by Sandra Palmer on May 1, 2017 at 8:00 PM
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Topics: Media

How to gain control of your free time [video]

Posted by Annemie Burger on April 20, 2017 at 8:00 PM

With a simple shift in mindset, Laura Vanderkam shows us where we’ll find that illusive time to do all the things that make us happy.

Between being a model employee, super-parent and the perfect partner, life can get hectic. When you find yourself fighting the traffic after that late client meeting, to fetch your daughter from ballet, it’s hard to imagine finding time to take that yoga class you’ve been talking about for years.

Sometimes we get so caught up in our responsibilities that we forget to consciously make time for ourselves. It’s important for both our health and happiness that we learn to shuffle our priorities in a way that allows us to occasionally put our needs at top of our to-do list.

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Topics: Media

Print ads are still the most trusted form of advertising

Posted by Sandra Palmer on April 3, 2017 at 8:00 PM

If you heard that print was dead, you heard wrong. Print ads are still the most trusted form of advertising, despite the popularity of digital media.

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Topics: Media

Valentine's Day adverts that actually worked [VIDEO]

Posted by Penquin on March 20, 2017 at 8:45 AM

Is using themed holidays in your marketing campaigns delightful, or a little too cheesy? Have a look at seven of the most original Valentine’s Day adverts that actually worked!

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Topics: Media

Digital essentials I Your social media starter kit

Posted by Tokiso Molefe on March 9, 2017 at 2:00 PM

Brand awareness via social media platforms is of utmost importance, but everyone always wants to see results before they have a solid social media strategy in place. Unfortunately, this is not how the cookie crumbles. Developing a solid social media strategy takes time, skills, effort and need to be adapted according to your consumers’ behaviour and needs.

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Topics: Media

PPC 101 (the pay per click beginner’s guide)

Posted by Sandra Palmer on February 23, 2017 at 10:00 AM

 If you’re new to PPC advertising and don’t know where to begin, bookmark this blog post. 

Approaching your first pay per click (PPC) campaign may feel like a daunting task, but I’ve put together a crash course on how and why PPC can add value to your marketing efforts.

I’ll be referring to Google AdWords, my primary PPC tool, as an example in this post, since Google takes up over 90% of the search engine market share. There are, however, many other platforms (both search engines and social media) which can be used for PPC advertising, and its basic theory can be applied across all the various platforms.

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Topics: Media

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