Should your brand participate in Black Friday in 2020?
October, 22 2020
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being...
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Always-on vs. campaign-based marketing during uncertain times
September, 23 2020
How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away...
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How Penquin continues to improve my marketing
September, 3 2020
What are the benefits of outsourcing your marketing efforts? I’ve worked with Penquin for many years, but they pulled out all the stops when...
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6 Metrics that matter: How to measure your marketing
August, 20 2020
With so many metrics available across various analytics tools, how do you know which ones are important for the overall ROI of your business today?
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Think fast and pivot! How to turn your next event into a virtual event
August, 5 2020
You’ve been working for months planning a magical in-person event, but the unexpected check-in of the COVID attendee has left you with big decisions...
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5 quick wins for busy marketers to improve their ROI
July, 21 2020
Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without...
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