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Social Media Checklist
Digital essentials: Your social media starter kit for SMEs
May, 25 2021 Nicole Glover

SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they...

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[Case Study] The Ertiga Launch: “All-in” marketing at its best!
April, 15 2021 Veronica Molelee

Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We...

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Nicole Glover wins the Young Direct Marketer of the Year at the 2020 Assegai Awards
5 marketing tips from the Assegai Young Direct Marketer of the Year 2020
February, 23 2021 Nicole Glover

An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and...

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Brand awareness or product specific advertising which is best?
Brand awareness vs. product specific advertising
February, 2 2021 Tshiamo Tana

Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages...

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The benefits of gamification in marketing
November, 19 2020 Nicole Glover

Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers...

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Black Friday sale sign on storefront window with people walking in the street
Should your brand participate in Black Friday in 2020?
October, 22 2020 Nicole Glover

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being...

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