[Case Study] The Ertiga Launch: “All-in” marketing at its best!
April, 15 2021
Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We...
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5 marketing tips from the Assegai Young Direct Marketer of the Year 2020
February, 23 2021
An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and...
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Brand awareness vs. product specific advertising
February, 2 2021
Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages...
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The benefits of gamification in marketing
November, 19 2020
Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers...
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Should your brand participate in Black Friday in 2020?
October, 22 2020
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being...
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Always-on vs. campaign-based marketing during uncertain times
September, 23 2020
How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away...
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