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Which is better: always-on or campaign-based marketing strategy
Always-on vs. campaign-based marketing during uncertain times
September, 23 2020 Nicole Glover

How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away...

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Brendon Carpenter and an orange Suzuki S-Presso at the virtual launch event in Cape Town, South Africa
How Penquin continues to improve my marketing
September, 3 2020 Ryan Nofal

What are the benefits of outsourcing your marketing efforts? I’ve worked with Penquin for many years, but they pulled out all the stops when...

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How to measure your marketing efforts | Smiley face painted on a wall
6 Metrics that matter: How to measure your marketing
August, 20 2020 Penquin

With so many metrics available across various analytics tools, how do you know which ones are important for the overall ROI of your business today?

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Friends scene with Ross, Rachel and Chandler moving the couch
Think fast and pivot! How to turn your next event into a virtual event
August, 5 2020 Michele Rogers

You’ve been working for months planning a magical in-person event, but the unexpected check-in of the COVID attendee has left you with big decisions...

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Optimise your marketing strategy for the best results
5 quick wins for busy marketers to improve their ROI
July, 21 2020 Nicole Glover

Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without...

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Together We Create graffiti on wall | Penquin
How remote working affects creativity [Video]
June, 25 2020 David Doubell

Working from home can sometimes be a real challenge, especially if you need to brainstorm ideas with your creative team and crave face-to-face...

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