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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Quick wins: what are they, why you need them, and when you don’t

Posted by Veronica Wainstein on April 16, 2020 at 8:04 AM

Quick wins are great to boost morale but they can be a hindrance to  your business growth - here’s how to tell when to strive for a quick win and when to play the long game instead.

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Topics: Strategy, Marketing

Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]

Posted by Veronica Wainstein on March 19, 2020 at 9:52 AM

Will an outsourced or in-sourced marketing solution help your business hit its targets? We examine the competency, capacity, and costs of these two options.

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Topics: Strategy

How to choose the right agency for your small business

Posted by Veronica Wainstein on December 19, 2019 at 2:12 PM

Full-service marketing agencies in South Africa don’t often cater to small-to-medium enterprises. But that shouldn’t deter you from trying to find an agency that helps you with your SME’s marketing.

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Topics: Strategy

Understanding media strategy, media planning and media buying

Posted by James Hodgson on November 14, 2019 at 8:22 AM

Media buyers, media planners, and media strategists are all equally valuable to marketing success. We firmly believe that it takes a strong framework and a good strategy to make an organisation’s marketing amazing. This is only possible with a strong team of experienced and skilled people.

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Topics: Strategy, Media

Beginner’s guide to ecommerce for start-ups and SMEs

Posted by Rodney Laws on October 23, 2019 at 10:57 AM

Small can be powerful, especially in the digital age. If you’re wondering how a small business can compete with global giants like Amazon and established local e-commerce sites like Takealot.com, this article is for you!

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Topics: Strategy, Marketing

Integration vs Specialisation: Here’s what the experts think

Posted by Veronica Wainstein on July 15, 2019 at 5:30 PM
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Topics: Strategy

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