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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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To outsource or not? 6 surprising benefits of working with a marketing agency

Posted by Veronica Wainstein on July 20, 2017 at 8:00 PM

Collaborating with a marketing agency can free you up to shine in your core role.  

Getting to grips with the complex and challenging world of marketing may seem like a minefield, especially when a bulletproof marketing strategy is one of the cornerstones of growth and success. Trying to juggle strategy, implementation, branding, social media and getting a handle on the dizzying world of digital – all while measuring metrics and analysing return on investment – it’s enough to give anyone a headache.

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Topics: Strategy

12 tell-tale signs your marketing team is overwhelmed

Posted by Veronica Wainstein on July 6, 2017 at 8:00 PM

 

If your marketing department is beginning to look like the cast from The Walking Dead, it’s probably time to consider outsourcing to an agency.

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Topics: Strategy

11 reasons you're not seeing ROI on your marketing spend

Posted by Veronica Wainstein on June 15, 2017 at 7:57 PM

These days, marketing budgets are tight and every cent spent needs to be accounted for, and that makes calculating a correct ROI even more important. Do this using key indicators to determine whether your marketing efforts are converting into actual cold, hard cash coming back into your business.

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Topics: Strategy

Why you should partner with another brand

Posted by Penquin on June 8, 2017 at 8:00 PM

Here we look into the benefits of strategic brand partnerships (co-branding) and how they can be used to get maximum marketing campaign traction.

Brands are struggling with diminishing budgets and increasing difficulty to stand out from their competitors - it’s hard to make an impact in a crowded marketplace.

A solution few brands consider is co-branding, or forming a strategic brand partnership, with another brand. This offers two powerhouse brands the opportunity to leverage your combined influence, reputation and audiences in order to get maximum traction from your campaigns.

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Topics: Strategy

The challenges of being a female leader

Posted by Veronica Wainstein on May 18, 2017 at 8:00 PM

Penquin’s MD, Veronica Wainstein, writes about her rise through the glass ceiling and the challenges other women face doing the same.

I’ll be frank - when I joined Penquin, after nine years in marketing - I was joining what was pretty much an all boy’s club.

Now, I run the company.

Similar to most other marketing companies in South Africa at the time, every head of department and all the top tiers of management were men. Despite this, and because of my passion and experience on other accounts, I was tasked with working on what has now become our biggest account: Suzuki. Though a great opportunity for me, the auto-industry is a very male dominated environment and I literally learnt to ‘speak car’ while on the job.

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Topics: Strategy

Why marketing has become the hardest position to hire for

Posted by Penquin on May 11, 2017 at 8:00 PM

Finding the right candidate for your marketing department can be a long and tricky process. Here’s a few tips to help you weed out the talent from the crowd.

A talented marketing team can help to transform your bottom line – but finding and hiring the right mix of marketers is a tough challenge.

As pointed out in an article by Benji Hyam on Grow and Convert, the field is flooded with enthusiastic job seekers but it can be a nightmare sifting out the ones who bring expertise, energy and flair to the table. The trouble is that someone who seems picture perfect on paper may not pan out so well in real life.

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Topics: Strategy

Hitting that moving target: what is integrated marketing?

Posted by Penquin on April 27, 2017 at 8:00 PM
An integrated marketing strategy communicates your messages over different platforms in a carefully chosen, customer-facing way and cuts through the clutter to entice and engage consumers.

The field - and future - of marketing is changing rapidly as businesses and marketers strive to create brands that people know and trust. For stronger brand awareness and equity, it’s vital to employ an integrated marketing strategy that communicates your messages over different platforms in a carefully chosen, customer-facing way.

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Topics: Strategy

5 tips from an outsourced marketing firm on how to manage your outsourced marketing team

Posted by Veronica Wainstein on April 17, 2017 at 8:00 PM

Marketing shouldn’t work in a silo in any company, but in many cases this is exactly what happens. Unfortunately, this problem can be exacerbated if that marketing department is an outsourced agency.


As the MD of a marketing agency, I’ve had my share of client and team interactions. Coming from the perspective of both a team member - before I was promoted - as well as a team manager, and now as MD, I’ve had the opportunity to witness and learn a lot about being part of an outsourced marketing firm working with in-house marketing departments.  I’m happy to share a few of my insights here with you.

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Topics: Strategy

5 website must-haves for your business

Posted by Veronica Wainstein on March 23, 2017 at 9:00 AM

Setting up a simple business website is the biggest favour you can do yourself in today’s predominantly digital age. Here are some website essentials any business website needs to function.

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Topics: Strategy

4 Things you can do to improve your marketing

Posted by Penquin on March 16, 2017 at 9:00 AM

So, let me guess.  Your marketing efforts started strong.  You knew your funnels inside out and back to front; and they worked for you too.  Calls to action were answered, and the conversion rates looked good.  But over time you got busy with other things; other aspects of business and life took over.  When we take our eye off the ball, things start to slip.  

Don’t worry; we’ve all been there.  But what can you do?

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Topics: Strategy

Your event management checklist

Posted by Andries Van Wyngaard on March 6, 2017 at 9:00 AM

Use the Penquin event management checklist to run your next event smoothly.

Managing an event can be overwhelming when you have no constructive plan to work from, but our checklist helps mitigate the most common planning mistakes, starting six months before the event itself.

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Topics: Strategy

Your inbound marketing guide

Posted by Penquin on March 2, 2017 at 7:15 AM

What is Inbound marketing, and how has the digital revolution given rise to marketing you’ll love?

Inbound marketing was “born” in 2006, when advertising agencies became aware that their target audience was becoming increasingly engaged online. Since it’s inception, the term “Inbound” has gained traction in the marketing community, but what is this new marketing trend?

As part of our Digital Essentials guide, we’re breaking down some essential digital strategies every company should seriously consider to gain a foothold - and sales - online. Here’s your inbound marketing guide and why we think you should consider implementing an Inbound strategy in your business:

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Topics: Strategy

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