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Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Tshiamo Tana

Recent Posts

Brand awareness vs. product specific advertising

Posted by Tshiamo Tana on February 2, 2021 at 2:43 PM

Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages and disadvantages of both.

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Topics: Strategy

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