The integrated marketing mix: translating the 4 P's into the 4 C's
April, 4 2019
Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s and...
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Looking back on 2018: we soared higher than ever before.
February, 7 2019
We recap some of our highlights from the year - from Comic-Con to our company re-branding.
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How to sell more without spamming your customers
December, 13 2018
We all know persistence is an important part of sales, but there are lines salespeople often cross. Find out how you can still grow your sales...
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What to expect from a comm strat
November, 29 2018
A communication strategy is essential for a good marketing strategy - but it isn’t a marketing strategy itself. Our MD, Veronica Wainstein, explains...
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[CASE STUDY] The Ignis launch: an integrated marketing success
October, 18 2018
Penquin worked with Suzuki to launch the Ignis, a new crossover to join the South African market.
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How to win at birthday emails
September, 7 2018
Why should you care about sending your customer a birthday email? Let’s see what the stats say!
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