Penquin is a full-service, independent advertising agency

Marketers across South Africa are all asking how junk status will affect your marketing expenses. Here’s some tips to help you stretch your budget for maximum ROI.

If you’re tearing your hair out, looking for ways to cope with budget cuts, and downsizing your marketing budget, you’ve come to the right place.

This week two of our teammates were in Boston, where they attended INBOUND17, the world's biggest inbound conference, hosted by HubSpot. Our client services director, Ryan Nofal, wasn't able to attend this year - so he's been following the event on social media. Here's some of his favourite tweets from the big event.

This week HubSpot is hosting the world's premiere inbound marketing event - INBOUND17. Veronica Wainstein, Penquin MD, shares her experiences of the first day with inbounders from around the globe, joining talks and events that inspire and innovate marketing.

Marketing integration is more important than ever, merging the physical and digital worlds to create a consistent, memorable brand image. Here’s how to do it right!

Integrated marketing communication (IMC) has changed from being a customer-facing process to a customer-centric system and is the past, present and future of marketing.

Embracing change can be scary but agility, in the form of small incremental changes, is the key to success. Here’s how you do it...

We’re lucky enough to be living in very interesting times. Advanced technology, artificial intelligence and automation are pushing humanity toward a global village, where space and time are no longer barriers to communication. There are only really two ways that we can approach this change and disruption: we can hide our heads in the sand and pretend it isn’t happening, or we can face it head on, and embrace change for what it is. A new challenge.

Let’s face it, most of us are not as open to change as we like to think we are. Change is hard. We tiptoe around it, hoping not to upset the applecart - and for good reason.

What if we fail?
We’re all terrified of failure, and the fallout that follows. We’re afraid of embarrassment, being blamed, or getting fired, and this has us erring on the side of caution rather than risking a change.