How to sell more without spamming your customers
December, 13 2018
We all know persistence is an important part of sales, but there are lines salespeople often cross. Find out how you can still grow your sales...
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What to expect from a comm strat
November, 29 2018
A communication strategy is essential for a good marketing strategy - but it isn’t a marketing strategy itself. Our MD, Veronica Wainstein, explains...
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[CASE STUDY] The Ignis launch: an integrated marketing success
October, 18 2018
Penquin worked with Suzuki to launch the Ignis, a new crossover to join the South African market.
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How to win at birthday emails
September, 7 2018
Why should you care about sending your customer a birthday email? Let’s see what the stats say!
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How to measure your marketing agency
June, 21 2018
Partnering with the right agency can deliver astounding results for your business. Here’s how you can tell if your current marketing strategy is...
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[Checklist] Conflict resolution tips: how to handle objections and criticism
May, 24 2018
Nobody enjoys conflict but unfortunately it’s part of life. There are, however, several ways to help defuse a conflict situation, and even turn it...
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