Welcome to
The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

Find out more

How remote working affects creativity [Video]

Posted by David Doubell on June 25, 2020 at 10:56 AM

Working from home can sometimes be a real challenge, especially if you need to brainstorm ideas with your creative team and crave face-to-face interaction to improve your creativity levels. On the other hand, creativity can be found in simple things.

Read More

Topics: Strategy, Creative

Penquin’s most common onboarding questions from clients

Posted by Ryan Nofal on June 23, 2020 at 8:45 AM

Thinking about joining the Penquin family? Here are eight common onboarding questions we get asked by our clients.

Read More

Topics: Strategy, Creative, Media, Marketing

How to get the most bang for your buck from media

Posted by Thando Mxosa on May 29, 2020 at 2:37 PM

Want to make your media efforts work for your brand during the Covid-19 pandemic and beyond? Here’s what you need to do to get the most bang for your buck.

Read More

Topics: Strategy, Media

How the marketing manager role has changed (and how you can still wow people)

Posted by Veronica Wainstein on May 21, 2020 at 9:30 AM

The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a recession and beyond?

Read More

Topics: Strategy, Creative, Media, Marketing, Trends

Questions to ask your agency

Posted by Panda on April 23, 2020 at 8:38 AM

Read More

Topics: Strategy, Creative, Media, Marketing

Quick wins: what are they, why you need them, and when you don’t

Posted by Veronica Wainstein on April 16, 2020 at 8:04 AM

Quick wins are great to boost morale but they can be a hindrance to  your business growth - here’s how to tell when to strive for a quick win and when to play the long game instead.

Read More

Topics: Strategy, Marketing

Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]

Posted by Veronica Wainstein on March 19, 2020 at 9:52 AM

Will an outsourced or in-sourced marketing solution help your business hit its targets? We examine the competency, capacity, and costs of these two options.

Read More

Topics: Strategy

How to choose the right agency for your small business

Posted by Veronica Wainstein on December 19, 2019 at 2:12 PM

Full-service marketing agencies in South Africa don’t often cater to small-to-medium enterprises. But that shouldn’t deter you from trying to find an agency that helps you with your SME’s marketing.

Read More

Topics: Strategy

Understanding media strategy, media planning and media buying

Posted by James Hodgson on November 14, 2019 at 8:22 AM

Media buyers, media planners, and media strategists are all equally valuable to marketing success. We firmly believe that it takes a strong framework and a good strategy to make an organisation’s marketing amazing. This is only possible with a strong team of experienced and skilled people.

Read More

Topics: Strategy, Media

Beginner’s guide to ecommerce for start-ups and SMEs

Posted by Rodney Laws on October 23, 2019 at 10:57 AM
Read More

Topics: Strategy, Marketing

Integration vs Specialisation: Here’s what the experts think

Posted by Veronica Wainstein on July 15, 2019 at 5:30 PM
Read More

Topics: Strategy

What is a brand strategy?

Posted by Shaun Frazao on April 18, 2019 at 3:01 PM

Do you want to take a closer look at your marketing strategy but not sure where to start? How about nailing one of the keys to success - your brand strategy.

Read More

Topics: Strategy

joburg
+27 11 879 1900 •

16 Loius rd, Orchards, Johannesburg, SA.