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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Penquin

Penquin
We are a results-driven, full-service advertising agency that helps our clients sell more products to more people more often. Our main objective is to have a positive impact in our customers business and our staff members' lives, every day. Our customers benefit immensely from the fact that we are accountable, committed and passionate about the work we do.
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Recent Posts

Why you should partner with another brand

Posted by Penquin on June 8, 2017 at 8:00 PM

Here we look into the benefits of strategic brand partnerships (co-branding) and how they can be used to get maximum marketing campaign traction.

Brands are struggling with diminishing budgets and increasing difficulty to stand out from their competitors - it’s hard to make an impact in a crowded marketplace.

A solution few brands consider is co-branding, or forming a strategic brand partnership, with another brand. This offers two powerhouse brands the opportunity to leverage your combined influence, reputation and audiences in order to get maximum traction from your campaigns.

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Topics: Strategy

Why marketing has become the hardest position to hire for

Posted by Penquin on May 11, 2017 at 8:00 PM

Finding the right candidate for your marketing department can be a long and tricky process. Here’s a few tips to help you weed out the talent from the crowd.

A talented marketing team can help to transform your bottom line – but finding and hiring the right mix of marketers is a tough challenge.

As pointed out in an article by Benji Hyam on Grow and Convert, the field is flooded with enthusiastic job seekers but it can be a nightmare sifting out the ones who bring expertise, energy and flair to the table. The trouble is that someone who seems picture perfect on paper may not pan out so well in real life.

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Topics: Strategy

Hitting that moving target: what is integrated marketing?

Posted by Penquin on April 27, 2017 at 8:00 PM
An integrated marketing strategy communicates your messages over different platforms in a carefully chosen, customer-facing way and cuts through the clutter to entice and engage consumers.

The field - and future - of marketing is changing rapidly as businesses and marketers strive to create brands that people know and trust. For stronger brand awareness and equity, it’s vital to employ an integrated marketing strategy that communicates your messages over different platforms in a carefully chosen, customer-facing way.

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Topics: Strategy

The Pareto Principle: building trust will boost your sales

Posted by Penquin on April 25, 2017 at 2:00 PM

Use the 80/20 rule to win your customer’s trust and loyalty by adding value through useful and engaging content, instead of just punting products.

Let’s face it, there’s nothing endearing about 100% hard-sell advertising. The era of stereotypical “used car salesmen” and push marketing tactics is stepping aside to make way for inbound marketing and sales. Customers are gravitating toward businesses who add value by being helpful, authentic and building lasting, mutually beneficial relationships.

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Topics: Marketing

Inside the mind of a master procrastinator [video]

Posted by Penquin on April 13, 2017 at 7:30 PM

Take a trip into the mind of a procrastinator to understand what makes us put off preparing that presentation - at least until tomorrow.

 

We’ve all done it at some point in our lives:  allowed that deadline to sneak up on us and pulled an all-nighter to meet it.

The big question is, why do we torture ourselves like this? Every responsible adult knows it’s a lot less stressful to gradually devour a task in manageable, bite-sized chunks. We all know that leaving things to the last minute is a recipe for disaster, and yet somehow - amidst our busy schedules - we find ourselves falling into the trap of instant gratification, taking a trip down the cat video hole, instead of preparing for the presentation that’s due next week.

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Topics: Creative

Valentine's Day adverts that actually worked [VIDEO]

Posted by Penquin on March 20, 2017 at 8:45 AM

Is using themed holidays in your marketing campaigns delightful, or a little too cheesy? Have a look at seven of the most original Valentine’s Day adverts that actually worked!

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Topics: Media

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