UPDATED | Trend insights from our experts for 2017
January, 4 2018
A lot has happened in the past 12 months. We're taking a look at what we originally predicted for 2017, to see if our predictions came true.
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Should sales be involved in digital marketing?
June, 22 2017
Sales and marketing absolutely need to be aligned; here’s how best to integrate the two in the digital space. The title of this post is a bit...
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Why you should partner with another brand
June, 8 2017
Here we look into the benefits of strategic brand partnerships (co-branding) and how they can be used to get maximum marketing campaign traction. ...
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Why marketing has become the hardest position to hire for
May, 11 2017
Finding the right candidate for your marketing department can be a long and tricky process. Here’s a few tips to help you weed out the talent from...
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Hitting that moving target: what is integrated marketing?
April, 27 2017
An integrated marketing strategy communicates your messages over different platforms in a carefully chosen, customer-facing way and cuts through the...
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The Pareto Principle: building trust will boost your sales
April, 25 2017
Use the 80/20 rule to win your customer’s trust and loyalty by adding value through useful and engaging content, instead of just punting products. ...
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