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Hitting that moving target: what is integrated marketing?
April, 27 2017 Penquin

An integrated marketing strategy communicates your messages over different platforms in a carefully chosen, customer-facing way and cuts through the...

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The Pareto Principle: building trust will boost your sales
April, 25 2017 Penquin

Use the 80/20 rule to win your customer’s trust and loyalty by adding value through useful and engaging content, instead of just punting products. ...

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Inside the mind of a master procrastinator [video]
April, 13 2017 Penquin

Take a trip into the mind of a procrastinator to understand what makes us put off preparing that presentation - at least until tomorrow. We’ve...

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4 Things you can do to improve your marketing
March, 16 2017 Penquin

So, let me guess. Your marketing efforts started strong. You knew your funnels inside out and back to front; and they worked for you too. Calls to...

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Your inbound marketing guide
March, 2 2017 Penquin

What is Inbound marketing, and how has the digital revolution given rise to marketing you’ll love? Inbound marketing was “born” in 2006, when...

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Trends: Artificial intelligence in marketing
February, 16 2017 Penquin

Artificial intelligence is the next Industrial Revolution and it’s already making inroads in marketing. You probably don’t realise it, but you’re...

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