6 Metrics that matter: How to measure your marketing

August, 20 2020 Penquin

With so many metrics available across various analytics tools, how do you know which ones are important for the overall ROI of your business today?

Social round-up and key takeaways from INBOUND19

September, 13 2019 Penquin

Our team recently attended INBOUND19 in Boston, USA. Here’s a round up of the best social posts and key takeaways from the event.

A brief is a process not a product! Understand your briefing checklist

March, 21 2019 Penquin

Briefing is an essential part of the relationship between client and agency. This handy article is written for clients to help guide the briefing...

5 campaigns we’re proudest of

February, 23 2018 Penquin

UPDATED | Trend insights from our experts for 2017

January, 4 2018 Penquin

A lot has happened in the past 12 months. We're taking a look at what we originally predicted for 2017, to see if our predictions came true.

Should sales be involved in digital marketing?

June, 22 2017 Penquin

Sales and marketing absolutely need to be aligned; here’s how best to integrate the two in the digital space. The title of this post is a bit...

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