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Four advertising campaigns that changed the world
January, 17 2017 Penquin

Advertising has the ability to shape perceptions, to make a difference and - yes - even to change the world! Advertisers are trying to sell a...

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marketing-998561_1280-465692-edited.jpg
How marketing savvy are you?
October, 24 2016 Penquin

Do you know your way around marketing ling, or are you still wet behind the ears? Take our quiz to find out!

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Project management
The project management mistakes you're making
September, 5 2016 Penquin

It’s important to plan, organise and manage your efforts when it comes to various projects. However, this can go wrong very quickly when not well...

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Customer impact in the sales and marketing stand-off
March, 24 2016 Penquin

A discussion on why the relationship has broken down, and how to fix it by focusing on what's important: your customers. Doing a search on sales /...

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